Academics and activists highlight the potential for alternative agrifood movements to contribute to the evolving coalescence of justice and sustainability. This potential, however, is constrained by what scholars have identified as the prevalent whiteness of such movements. This paper uses ethnographic research at two northern California farmers markets to investigate how whiteness is performed and perpetuated through the movements' discourses and practices. We found that many managers, vendors and customers hold notions of what farmers and community members should be that both reflect and inform an affluent, liberal habitus of whiteness. Although whiteness pervades these spaces, we have also witnessed individual discourses and acts of solidarity and anti-racism, as well as fledgling institutional efforts to contest white cultural dominance. We conclude by discussing the potential of farmers markets to create an anti-racist politics of food.

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This article develops the concept of food justice, which places access to healthy, affordable, culturally appropriate food in the contexts of institutional racism, racial formation, and racialized geographies. Through comparative ethnographic case studies, we analyze the demands for food justice articulated by the Karuk Tribe of California and the West Oakland Food Collaborative. Activists in these communities use an environmental justice frame to address access to healthy food, advocating for a local food system in West Oakland, and for the demolition of Klamath River dams that prevent subsistence fishing. Food justice serves as a theoretical and political bridge between scholarship and activism on sustainable agriculture, food insecurity, and environmental justice. This concept brings the environmental justice emphasis on racially stratified access to environmental benefits to bear on the sustainable agriculture movement's attention to the processes of food production and consumption. Furthermore, we argue that the concept of food justice can help the environmental justice movement move beyond several limitations of their frequent place‐based approach and the sustainable agriculture movement to more meaningfully incorporate issues of equity and social justice. Additionally, food justice may help activists and policymakers working on food security to understand the institutionalized nature of denied access to healthy food.