Energy consumption is the most important strategy for improving economic efficiency and decarbonization. State energy saving measures aimed at promoting changes in sustainable habits and procedures can significantly save energy consumption. Information support for promoting the economic benefits of energy saving under the conditions of military conflicts needs more attention. The leading methodological tools were the methods of observation, comparison, as well as historical method. The research reported here showed that the aggression on the part of the Russian Federation required states to urgently improve the system of implementation of national information policies in order to increase the level of energy saving and energy efficiency. The EU's plans to reduce energy consumption "Play your role" and "Save energy" are aimed at informing the public about the need to contribute to energy saving processes. It is proved that currently in the EU, 80 % of member states ensure the effective implementation of new state campaigns for information support to promote the economic benefits of energy saving. Awareness-raising campaigns such as EPAH, I Have Influence, Green Ambassadors, EU4Energy's energy awareness campaign in collaboration with EU NEIGHBORS east are noteworthy. This activity and the set of energy labeling measures ENERGY STAR and EPREL can become the basis for the implementation of public education programs at educational institutions during the period of military instability in Ukraine. A promising vector of further scientific research will be the analysis of the practice of implementing information support to popularize the economic benefits of energy saving on the territory of Ukraine during the aggravation of the military conflict on the territory of the state

The research explores the Ukrainian TV market, where major TV channels are owned by the four large media groups and are marked by peculiar branding and promotional activities. It is their branding and promotion strategies during the coronavirus pandemic that the article focuses on. To achieve this, the authors employ a systematic analysis to a sample of the leading Ukrainian channels’ broadcasting as well as to examine, in particular, their branded programs and their extensions on digital platforms launched by the media channels in order to facilitate their communication with audiences. The research reveals similarities in the channels’ promotion activities and practices of branding, common to TV industry in general. These include integrated marketing activities and branding strategies such as audience-oriented content, cross/self-promotion, new value chains, communicative engagement, sponsorships/partnerships and public relations.   Received: 30 November 2021 / Accepted: 3 February 2022 / Published: 5 March 2022

Geopolitical transformations produce their impact on the cross-border regulation of hydrogen production and transportation. Russia's military aggression has blown up the global energy system and driven up energy prices. This exacerbated the issue of energy security, highlighting the excessive dependence of the EU on imports from the Russian Federation. These factors have accelerated Europe's transition to clean energy and increased hydrogen production. The object of the research is legal relations in the field of development, transportation and storage of hydrogen in the territory of European states. The results made it possible to propose mechanisms for reforming the legal regulation of the production and transportation of hydrogen across Europe. The vectors of the regulatory policy of European states are revealed, which should coordinate the increase in the potential of Ukraine in the regional leadership in decarbonization. It was stated that the legislative innovations of Ukraine are the basis for adaptation to EU practices. The practical approbation of the changes in production practice declared by the states of Europe in the context of the global energy transition to a carbon-neutral society is substantiated. It has been established that reducing the cost of hydrogen and finding its wide application will become a global priority in the short term. The basis of the hydrogen infrastructure has already been laid by including it in the renewed trans-European energy network. The issue of full-fledged approbation of production procedures in modern geopolitical conditions is debatable. Despite the hostilities, Ukraine continues the course of reforms by coordinating and arranging the purchase of hydrogen from renewable sources, which will allow full accession to the EU Energy Platform. The results of the study can be used in the legislative sphere for a comprehensive reform of the national legislation of Ukraine