Coffee is one of the plantation commodities that has an important role in economic activities in Indonesia. Coffee is also one of Indonesia's export commodities which is quite important as a foreign exchange earner in addition to oil and gas. As a producer, Indonesia occupies the fourth position while as a consumer Indonesia is in seventh place, and coffee connoisseurs in Indonesia are growing rapidly at 8% for the development of coffee connoisseurs in Indonesia while the development of coffee connoisseurs in the world is only 6%. With the increase in coffee drinkers in Indonesia, the level of sales of coffee powder will also increase. In this study, the system was designed to facilitate the sale of coffee powder using prototyping methodology and the Technology Acceptance Model (TAM) for testing method. The purchasing system can make it easier and provide convenience for buyers and sellers in Indonesia. Based on the TAM test that has been carried out on 79 respondents, it shows the results that Attention to Use (ATU) affects Behavioral Intention to Use (BITU) by 4.427, Behavioral Intention to Use (BITU) affects Actual System Usage (ASU) 16.511, Perceived Ease of Use (PEOU) affects Attention to Use (ATU) by 3.130, Perceived Usefulness (PU) affects Attention to Use (ATU) by 6.712, and PU affects BITU by 4.692.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.