Reference to previous studies of Australian dog owners suggests that the current data are representative in terms of location of households, sex and age of dogs, however, the proportion of pure bred dogs in the current survey was surprisingly high. This was perhaps because respondents were from a particular sector of the Australian dog-owning population. It must be acknowledged that Dog's Life magazine readers may be atypical of Australian dog owners, nevertheless, the study demonstrates that variables relating to the dog, owner or environment can be used to characterise management styles.