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In a fast-growing online learning environment, the purpose of this research is to investigate the factors that influence the students' enrollment intention toward the Hult Prize Certificate Program. Accordingly, a quantitative approach is chosen. A survey was conducted with 105 respondents. The partial least squares method was used. Data analysis shows that the Hult Prize Certificate Program Digital Brand Image, E-WOM, and perceived price have an impact on the students' online trust. The latter has a strong and significant influence on the students' enrollment intention. Followed by the moderating effect of perceived benefits of COVID-19 social distancing on the link between online learning and e-trust which is rejected. However, Hult Prize brand credibility moderator role on the link between students' Online trust and intention to enroll is confirmed. Managerial recommendations are drawn to help decision makers in increasing the level of enrollment intention leading to high business performance.

Virtual tourism is related to the use of extended reality technologies, such as augmented reality and virtual reality, in order to generate a travel experience without the need to move from one place. Virtual reality represents one of the most interesting and promising digital technologies that offers significant benefits in numerous areas such as medicine, entertainment, training, and tourism. This research paper aims at examining the relationships between enjoyment, emotional involvement, flow, positive emotions, and VR experience on one hand. On the other hand, it investigates the linkage between VR experience and attitudes towards tourism destination. A quantitative approach is used to test the hypotheses. Simple linear regression shows that all hypotheses are accepted except for the flow state VR tourist experience that is rejected. Managerial implications will be drawn.

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