Purpose-The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view to its use as a site for conducting business transactions. Design/methodology/approach-This paper used a qualitative and exploratory approach through the collection and analysis of data from a sample of 30 companies operating in the online delivery sector in Brazil. Reviews of their websites have also been conducted through parameters involving aspects of content, usability and functionality. Findings-The Brazilian main platforms received large foreign investment, growing with the acquisition of companies, making them market leaders. There was a greater presence of these companies on social networks, publicizing and interacting with their customers, increasing business visibility and attracting new prospects. The results of the sites analysis showed that the dimension "content" was the one with the highest incidence of attendance, followed by the dimension "functionality" and then the dimension "usability." The downside was the access security parameter since only 54 percent of websites showed the use of encryption capabilities and secure site. Originality/value-The online delivery service is growing rapidly, bringing together innovation and convenience to their customers, coupled with ease of access to mobile phones and internet, that contributed toward the emergence of a large number of platforms that offer this service in Brazil; despite being a relatively new service, its growth was accompanied by a strong sector consolidation process and by the creation of large groups supported by international capital.

Purpose The purpose of this paper is to analyze how Brazilian food companies in the State of São Paulo determine the importance of and the need to adapt their internal resources as a competitive advantage for internationalization. Design/methodology/approach From a resource-based view (RBV), 35 different factors grouped into four categories were identified and presented to 24 companies. The data were analyzed through a gray relational analysis to establish all factors’ order of importance. Findings Factors linked to human and organizational resources present greater adaptability and allow companies competitive and sustainable advantages but have not yet been explored thoroughly. Identifying and adapting internal resources do not guarantee achieving competitive and sustainable advantages, as the access to international market is also a consequence of commercial agreements developed by countries and economic blocks. Practical implications The analysis highlights the fragility of competitiveness among the companies analyzed in exporting products with commodity characteristics, with none or little differentiation. Such products are traded mainly through trading companies, which allow the access of the same market to internal competitors and other countries. Thus, any lapse promoted by the company may be enough for it to lose its competitiveness and, hence, market space. Originality/value This paper stands out in the field of strategic management, specifically in the research on RBV, exportation and competitiveness, by making use of the theory of gray correlation system in an innovative and original way.

O agronegócio é importante para o Brasil, em termos econômicos, de balança comercial e na geração de empregos. Todavia, em um mercado de intensa concorrência, algumas empresas apresentam vantagens sobre as outras, em um mesmo segmento e setor. Este artigo objetivou identificar quais são os tipos de recursos considerados como vantagem competitiva para o setor do agronegócio, de acordo com uma revisão bibliográfica sistemática, na busca em três bases científicas e combinações de quatros termos do agronegócio. Os resultados indicaram que, em diferentes segmentos das cadeias agroindustriais e organizações, os recursos humanos e organizacionais foram considerados de maior importância.

A internacionalização é uma das estratégias utilizadas pelas empresas na busca por maior competitividade através da expansão dos mercados de atuação, sendo que a alternativa mais comum adotada pelas empresas é por meio da exportação. Assim, o objetivo proposto para este artigo é analisar o comportamento histórico das exportações das empresas alimentícias da região de Marília (SP), no período de 2001 a 2015, com base na evolução do número de empresas exportadoras, na constância com que essas empresas se mantêm no mercado internacional e no intervalo de valor das exportações em que essas organizações se encontravam no mesmo período. Para esta análise, utilizou-se a base de dados da Secretária de Comércio Exterior (SECEX). A partir da análise descritiva dos dados, percebeu-se um acréscimo do número total de empresas que antes não exportavam e passaram a acessar o mercado internacional anualmente. Foi possível observar também que a maioria das empresas não consegue estabelecer uma constância em suas exportações, tendo uma atuação inconstante ou pontual no mercado externo. Parte desse comportamento pode estar relacionada a alterações do cenário econômico nacional (câmbio e consumo interno) e internacional (crise no final da década).

Purpose: To analyze how the group action, involving the family farmers in cooperatives, contributes to using intern resources of rural companies, sob Resource-Based View (RBV) theory.Methodology: Was held a systematic analysis of articles with case studies of family farmers in Brazilian cooperatives between 2010 and 2020 using descriptive statistics.Originality: The analysis of cooperatives' contribution to using and exchanging resources among farmers insert them and remain competitive in the market.Main results: The collective way, through cooperatives, contributed in some cases with the use and exchange of resources, allowing the family farmers to insert and remain in the competitive market. The results demonstrated reputation resources based on traditions and environmental sustainability production allow competitive advantage. Organizational resources, especially about the farmers' capabilities, created an inter-relationship among productive units and markets, enabling strategies to explore the intern resources and become competitive.  Methodological- theoretical contributions: The discussions concern family agriculture, cooperatives, and intern resources sob RBV perspective to contribute scientifically to demonstrating interdisciplinary of the present research, in front of the lack of studies that gather those themes.Management contributions: The managers of cooperatives and public police managers will recognize the resources that contribute to the competitiveness of family farmers and their difficulties, such as investment in physical and technological infrastructures, as well as financial support.