Digital transformation is a change in how a job is handled by using information technology to gain efficiency and effectiveness, and it also includes the adoption and integration of various new information and communication technologies for the completion of sustainable solutions. This process also involves a new form of organization and a new business model. This technology is needed to increase the income of coffee farmers as members of the LMDH (Forest Village Community Institution) based on the agroforestry system (green economy). In addition, LMDH members can increase their role in the coffee supply chain by doing online marketing. The first objective of this study is to study the potential for digitizing coffee marketing based on LMDH and the green economy. The second objective is to study the factors that influence the interest of LMDH members in adopting digital platforms, namely skill level, group/LMDH factors, ability in terms of taking advantage of existing and/or emerging market opportunities, analysis of biophysical and socioeconomic conditions, and the will of local communities. The target activities include three things, namely a) mapping the potential of land, agroclimatic, and the needs of coffee farmers, b) research activities to find out how interested LMDH members are in using digital technology innovations for coffee distribution, and c) commercial activities in the form of making coffee supply chains and creating collaborative networks.
In the fourth industrial revolution dimension, digital transformation requires the creation of a "digital collaboration network" (DCN) among stakeholders. This collaborative network aims to strike a balance between competition and sharing, benefiting all parties involved. MSMEs in Indonesia, particularly in the batik business, have embraced DCN and developed a digital community and a new business model that are crisis resistant. However, there has been no report on the DCN application for coffee commodities. The research was conducted from May to November 2021 in Bandung Regency, West Java. This research aimed to understand the application of DCN technology to coffee farming in agroforestrybased coffee growing techniques. The primary goal of this program is to understand a digital community for coffee marketing based on data from the Tenjolaya Forest-Village Non-governmental Organization, consisting of three main networks: ICT, knowledge, and social networks. Coffee farmers could communicate and interact virtually, and this network was also particularly effective in raising their income during the COVID-19 pandemic. Furthermore, coffee producers can strengthen their position in the coffee supply chain by engaging in digital marketing, which allows them to connect with buyers directly.
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