<p><span><em>Writing paper is conducted to reveal the development of the </em><span><em>marketing concept, implementation and implications. The explanation begins with </em><span><em>a description of the scope of marketing, a second discussion about the marketing </em><span><em>concept and its development, followed by a discussion of the implementation of the </em><span><em>marketing concept and concludes with managerial implications. </em></span></span></span></span></span><em>The development of the original understanding of marketing is more focused issue </em><em>of physical distribution business enterprise then develop to the transaction which </em><em>although not involve spending money and marketing activities can be carried out </em><em>by institutions outside the business. </em><em><em>As a consequence of the expansion of the notion of marketing, the scope of marketing </em><em>is also increasingly widespread. This process continues so that raises more and more </em><em>marketing phenomenon. Phenomena are analyzed and presented by marketing </em><em>experts, is then used as a reference in understanding the implementation of the </em><em>marketing concept between the years 1960-1980’s. </em></em><em><em>Changes have occurred with the theory of alternative marketing concept proposed </em><em>by Fullerton (1988) and Houston (1986). In terms of the marketing concept, which </em><em>originally seated over the company as the first and last of a series of business activities, </em><em>changed completely to the consumer as the beginning and end of the company’s </em><em>activities. The development of the role of marketing revealed by Webster (1992) </em><em>provides the latest alternative marketing concept that acts as an organizational </em><em>network. Logical consequence all company activities should be directed to the </em><em>consumer, given the conditions of competition has increased, but in doing its work, </em><em>the company should be prosecuted execute better than its competitors in order </em><em>eventually to provide customer satisfaction and this is the purpose of the company.</em></em></p>

The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability. Considering the number and role of small and medium businesses in Indonesia is increasing. Results revealed that customer bonding capability functions as an intervention between relational capital and marketing performance. Relationship capital, integrated marketing communication and adequate market information have a significant positive effect on customer bonding capability and marketing performance. Managerial implication: salespeople can develop networks that provide mutual benefits, developing closer family ties, developing continual cooperation with customers and sharing experiences with customers who can improve salesperson's performance. There is no dynamic interaction between researchers and respondents because this research design is cross-sectional. To generate dynamic interactions, longitudinal research data were needed to add

Companies that implement high quality services will meet customer expectations in a competitive and economical way. Improving service quality can be done by improving operational processes which include identifying problems quickly and systematically, establishing effective and reliable service performance indicators, and measuring customer satisfaction and other performance results. The purpose of this study was to determine the effect of service quality, product quality on customer satisfaction in shaping customer loyalty (a case study on customers at Indomaret Point Colombo Yogyakarta). This research is a quantitative study. The sample in this study are consumers who shop at Idomaret Point Colombo Yogyakarta. Furthermore, the data collection technique was carried out through the use of a questionnaire/questionnaire through several statement items. The data analysis process is carried out by testing data prerequisites and testing hypotheses through path analysis (path analysis), processing is carried out using the SPSS vs.21 application. The results of this study indicate that service quality has a negative and insignificant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction and customer satisfaction has a positive and significant effect on customer loyalty. Keywords: customer loyalty; product quality; satisfaction; service quality; AbstrakPerusahaan yang menerapkan layanan berkualitas tinggi akan memenuhi harapan pelanggan dengan cara yang kompetitif dan ekonomis. Peningkatan kualitas layanan dapat dilakukan dengan memperbaiki proses operasional yang meliputi identifikasi masalah secara cepat dan sistematis, penetapan indikator kinerja layanan yang efektif dan andal, serta pengukuran kepuasan pelanggan dan hasil kinerja lainnya. Tujuan penelitian ini adalah untuk mengetahui Pengaruh Kualitas Layanan, Kualitas Produk terhadap Kepuasan Pelanggan dalam Membetuk Loyalitas Pelanggan (Studi Kasus pada Pelanggan Indomaret Point Colombo Yogyakarta) Penelitian ini merupakan penelitian kuantitatif. Sampel dalam penelitian ini adalah konsumen yang berbelanja di Idomaret Point Colombo Yogyakarta. Selanjutnya teknik pengambilan data dilakukan melalui penggunaan kuesioner/angket melalui beberapa item pernyataan. Proses analisis data dilakukan dengan uji prasyarat data dan pengujian hipotesis melalui analisis regresi berganda, pengolahan dilakukan dengan menggunakan aplikasi SPSS vs.21. Hasil dari penelitian ini menunjukan bahwa Kualitas Layanan berpengaruh negatif dan tidak signifikan terhadap Kepuasan Pelanggan,Kualitas Produk berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan dan Kepuasan Pelanggan berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Kata kunci: Kepuasan; loyalitas pelanggan; kualitas layanan; kualitas produk;

This study aims to determine the effect of perceived usefulness, perceived ease of use and subjective norms on purchase intention through the attitude of OLX users (Case study: On UST Yogyakarta students). The population in this study were all students of UST Yogyakarta who used the OLX application. The number of the study population is unknown. The sample in this study is part of the target population is all students of UST Yogyakarta. The results of this study indicate that Perceived usefulness has a positive and significant effect on attitude and purchase intention, Perceived ease of use has a positive and significant effect on attitude and purchase intention, Subjective norm has a positive and significant effect on attitude and purchase intention, Attitude has a positive and significant effect on purchase. intention.

Tujuan dari penelitian ini adalah untuk menguji perceived co-worker, perceived supervisior support, perceived organizational support, employee participation in decision making, career development, safety and health compliance pada job satisfaction dan organizational citizenship behavior. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa dukungan atasan yang dirasakan dan pengembangan karir memiliki pengaruh yang signifikan terhadap kepuasan kerja. Studi ini menemukan bahwa perceived co worker, perceived organizational support, employee participation in decision making, dan safety and helath compliance tidak berpengaruh pada job satisfaction. Hasil penelitian menunjukkan bahwa persepsi dukungan atasan, pengembangan karir, keselamatan dan kepatuhan kesehatan memiliki pengaruh yang signifikan terhadap organizational citizenship behavior. Penelitian ini menemukan bahwa dukungan rekan kerja, dukungan organisasi yang dirasakan, partisipasi karyawan dalam pengambilan keputusan, tidak mempengaruhi organizational citizenship behavior, dan hasilnya menunjukkan bahwa kepuasan kerja dimediasi antara pengembangan karir menuju perilaku kewarganegaraan organisasi.