The study outlines a model for how the COVID‐19 pandemic has uniquely exacerbated the propagation of conspiracy beliefs and subsequent harmful behaviors. The pandemic has led to widespread disruption of cognitive and social structures. As people face these disruptions they turn online seeking alternative cognitive and social structures. Once there, social media radicalizes beliefs, increasing contagion (rapid spread) and stickiness (resistance to change) of conspiracy theories. As conspiracy theories are reinforced in online communities, social norms develop, translating conspiracy beliefs into real‐world action. These real‐world exchanges are then posted back on social media, where they are further reinforced and amplified, and the cycle continues. In the broader population, this process draws attention to conspiracy theories and those who confidently espouse them. This attention can drive perceptions that conspiracy beliefs are less fringe and more popular, potentially normalizing such beliefs for the mainstream. We conclude by considering interventions and future research to address this seemingly intractable problem.

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Abstinence for most adolescent-aged college students relates to several factors, including strong religious beliefs, an aversion to taking risks, high career expectations, or limited attractiveness. Young adults receive hundreds of messages from various sources; therefore, understanding their memorable sexual messages is essential. This exploratory research uses an interpretive method to unravel the memorable sexual narratives of 65 virgin respondents. Findings yield two primary themes: involuntary abstinence, and conscious abstinence, which demonstrate that messages of abstinence are important yet often imbue punitive internal attitudes and beliefs derived from mainstream media and peer relationships. The article concludes with a recommendation for health practitioners and communication scholars to create positive open spaces where young adults can discuss sexuality, sexual relationships, and sexual behaviors. Additionally, understanding stigmas related to abstinence helps reframe normative sex communication messages and promote constructive short- and long-term sexual health behaviors.

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