J. K. Rowling has written seven novels in the Harry Potter series. This fiction series has also inspired the educationists and academicians and it has been introduced in different western colleges as part of their syllabi. Warner Brothers made the films based on all the novels of Harry Potter series. Harry Potter World, the studio where these movies were made, is a tourist spot in London and thousands of fans from all over the world visit it every week. The present study explores teaching of Harry Potter and The Philosophers Stone in the light of Barthes Narrative Codes with emphasis on hermeneutic codes and their roles in the building blocks of narrative structure of the novel. The result of the study shows the extensive use of enigma and delays in the series to make it captivating and interesting for the readers.

This paper deals with a corpus-based analysis of patriarchy in The Pakistani Bride, a novel written by Bapsi Sidhwa. The primary concern of the study is the adjectives used for the sketching of the Pakistani patriarchal society. Computer technology is widely used these days for the corpus analysis of literary texts such as novels, plays, poetry, etc. For this study, the text of the novel was collected from the internet and used for the corpus compilation. The corpus was analyzed using a corpus tool, AntConc. All the adjectives used in the text were analyzed and explained, highlighting the theme of patriarchy in the novel. The findings of the study suggest that patriarchy is a major theme of this novel, and adjectives play a crucial role in the description of gender discrimination, social constraints, and oppression of women.

The present work deals with the adjectives used by Charles Dickens to portray the social class in the novel Great Expectations. The study used a corpus linguistics methodology for data preparation, corpus development, and data analysis. The text of the novel was collected from online sources and used in the compilation of the corpus. The corpus was filtered of additional information and tagged using a part-of-speech tagger (POS tagger). The tagged data was analyzed using AntConc software. The findings of the study suggest that the use of adjectives plays a substantial role in the portrayal of the social class in the novel Great Expectations. The findings also show that there was a clear divide between upper and lower classes. The members of the lower class were humiliated and looked down upon by the members of the upper class.

This study aims at analyzing Pakistani electronic media advertisements discourse to investigate the linguistic techniques of consumer product companies to reach more customers and sell more products. The research study focuses on the characteristic features of the advertising discourse which are intended to inculcating desirability and fostering new needs in the viewers/consumers. The data for the research consists of 12 advertisements aired on Pakistani TV channels. Linguistic analysis of the research study reveals that advertisements serve the primary function of enabling the consumer products companies to win the largest market share. Creative and innovative use of linguistic and extra linguistic features make advertising discourse powerful, potent and persuasive enough to promote the consumer culture.

J. K. Rowling has written seven novels in the Harry Potter series. This fiction series has also inspired the educationists and academicians and it has been introduced in different western colleges as part of their syllabi. Warner Brothers made the films based on all the novels of Harry Potter series. Harry Potter World, the studio where these movies were made, is a tourist spot in London and thousands of fans from all over the world visit it every week. The present study explores teaching of Harry Potter and The Philosophers Stone in the light of Barthes Narrative Codes with emphasis on hermeneutic codes and their roles in the building blocks of narrative structure of the novel. The result of the study shows the extensive use of enigma and delays in the series to make it captivating and interesting for the readers.