In this study, we investigated the effects of primed power on sexual objectification of Caucasian and Asian men and women. As in previous studies, sexual objectification was assessed using an inversion paradigm with face–body compound stimuli. Previous work has shown that participants primed to power do not show the typical drop in recognition performance for inverted face–body compound stimuli, suggesting that they process these stimuli in terms of their individual features, in a manner akin to objects, and quite different from the way in which faces and bodies are normally processed (i.e., configurally). Caucasian male and female participants were primed to high or neutral-power before engaging in an old/new recognition task involving sexualized face–body compound images of Caucasian and Asian men and women. Participants primed to high-power showed a decreased inversion effect for Caucasian models of the opposite gender, but not for Asian models. Thus, power exerts different effects on this specific type of social perception, depending on the ethnic origin of the target. We discuss our results in the context of the extant literature on power and with reference to media stereotyping of Caucasians and Asians.

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Speeded responses to an external cue are slower when the cue interrupts preparation to perform the same or a similar action in a self-paced manner. To explore the mechanism underlying this 'cost of intention', we examined whether the size of the cost is influenced by the nature of the external cue. Specifically, we assessed whether the cost of intention is different for movements made in response to an imitative cue (an on-screen hand movement) compared to those made in response to a symbolic cue. Consistent with previous reports, externally cued responses were significantly slower on trials where participants were preparing to perform an internally driven movement later in the trial. Also as predicted, simple response times to the imitative cue were faster than those made to the symbolic cue. Critically, the cost of intention was similar for each cue type, suggesting that preparing an intentional action influenced responses cued by the symbolic and imitative cues to a similar degree. These findings suggest that the nature of the external cue does not influence the response time delay associated with concurrent intentional preparation. Together with previous findings, the results of the current study shed further light on the potential mechanisms underlying the cost of intention.