Using a longitudinal ethnographic study of the linguistic landscape (LL) in Observatory's business corridor of Lower Main Road, the paper explores changes brought about by the influx of immigrant Africans, their artefacts and language practices. The paper uses the changes in the LL over time and the development of an "African Corner" within Lower Main Road, to illustrate the appropriation of space and the unpredictability, which comes along with highly mobile, technological and multicultural citizens. It is argued that changes in the LL are part of the act of claiming and appropriating space wherein space becomes summarily recontexualized and hence reinvented and "owned" by new actors. It is also argued that space ownership can be concealed through what we have called "brand anonymity" strategies in which the identity of the owner is deliberately concealed behind global brands. We conclude that space is pliable and mobile, and that, it is the people within space who carve out new social practices in their appropriated space. IntroductionThe neighbourhood of Observatory in Cape Town (South Africa) is one which offers a microcosm of multicultural agents, activities and practices in late modern South Africa. Although Dutch settlement in the Cape started in 1652 with the arrival of Jan van Riebeeck, extensive documentation of Observatory starts from early 1900s, thereafter followed by colonial occupation by the British. Evidence of Dutch colonialism is immortalised by the name "Liesbeek" Parkway indelibly etched on one of the main highways in Cape Town. The British later colonized the Cape as well, and it is at this point that John Young recounts the history of urban Observatory as commencing with massive in-migration from Britain:

The paper argues for extending linguistic landscape studies to also encompass the body as a corporeal landscape, or ‘moving discursive locality’. We articulate this point within a narrative of a developing field of landscape studies that is increasingly attentive to the mobility and materiality of spatialized semiotics as performative, that is, as partially determining of how we come to understand ourselves ‘in place’. Taking Cape Town’s tattooing culture as an illustration, we unpack the idea of ‘the human subject as an entrepreneur of the self, as author of his or her being in the world’ (Comaroff & Comaroff, 2012: 23), by using a phenomenological methodology to explore the materiality of the body as a mobile and dynamic space of inscribed spatialized identities and historical power relations. Specifically, we focus on: how tattooed bodies sculpt future selves and imagined spaces, the imprint they leave behind in the lives of five participants in the study and ultimately the creation of bodies thatmatterin time and place. The paper will conclude with a discussion of what studies of corporeal landscapes may contribute to a broader field of linguistic landscape studies.

This article undertakes a poststructuralist multisemiotic analysis of posters and notices found on two 'community' notice boards in the trendy, multicultural neighbourhood of Observatory in Cape Town, South Africa. An analysis of the two notice boards endeavours to reveal different strategic uses of English as well as varying constructions of (transnational) place-making and community in Observatory. The two notice boards reveal voices of transient and permanent groups alike and index new imaginative constructions of this changing neighbourhood. Furthermore, this paper explores the implications of strategic linguistic processes in self-marketisation of transnational and 'local' community members in Observatory. We conclude by expounding on the new perspective of transcultural capital and what it means to the sociolinguistics of a super-diverse neighbourhood in the post-apartheid neighbourhood of Observatory in Cape Town, South Africa. IntroductionThe article explores identity construction in the notices on two adjacent 'community' notice boards in the trendy, multicultural neighbourhood of Observatory in Cape Town, South Africa. The article also aims to unravel motivations behind the choices in language used in notices representative of the Observatory community.

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We draw on Rampton's Crossing: Language and Ethnicity Among Adolescents (2014. 2nd ed. New York: Routledge) notion of 'crossing' to explore contestations in ethnolinguistic, cultural and racial affiliations at the University of the Western Cape (UWC), a university built for 'Coloureds' in apartheid South Africa, but which rebelled by admitting students of all races and ethnic backgrounds. Using interviews and observation data, we show contestations around Xhosa and Afrikaans as languages for black and coloured solidarity, respectively. We argue that the multilingual and multicultural contexts in place entail that social legitimacy is not achieved through fixed linguistics forms, bounded ethnolinguistic categories and predetermined racial characteristics but in negotiated in-group and outgroup codes all of which are part of the students' repertoire. We conclude that diversity is a function of discourses of convergence and divergence as social practice, which give the institution its unique character. The contestations and contradictions thus reflect the democratic conditions on which discourses of diversity are produced and consumed by the multiple socio-cultural range of student populace.