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Abstract. Nowadays market basket analysis is one of the interested research areas of the data

Flow of information in supply chain is as prominent as material and financial flows and among these three aspects of a supply chain, information flow could be of great importance since it provides a basis for a steady flow of goods and finance as well. To help managers control the flow of information in an effective way, first, the parameters which affect the flow of information should be determined. Then, if the parameters can be controlled carefully, the information will be shared correctly and in a timely manner among supply chain members. This paper identifies the influencing parameters on proper flow of information in supply chain and provides a list of parameters based on the literature as well as the industrial and academic experts' opinions. Afterwards, in order to define the degree of importance for each parameter from the experts' perspective, fuzzy TOPSIS method is employed and the parameters are ranked based on three criteria, namely "measurability", "being illustrative" and "parameters relevancy" to the issue of information flow. The research findings show that "Supply Chain Hardware Capabilities", "Supply Chain Network Infrastructure", "Information Software Capabilities", "Information Sharing Timeliness", "Information Recency" and "Organizational Rewards" received the highest priorities, while "Power of Internal and Inter-personal Communications", "Users' Trust" and "Users' Tendency" were standing at the bottom of this ranking. The results of this research could be employed as an input for strategy development process for supply chain information management activities. Thus, the awareness of each parameter's importance in proper flow of information, helps us make appropriate strategies to improve information management in the supply chain.