Purpose – The purpose of this paper is to explore the students’ opinion of Jawaharlal Nehru University (JNU), New Delhi, regarding the use and success of mobile technology in the library environment for providing better services by library and their expectations from the library through mobile technology. Design/methodology/approach – A survey was conducted through a well-structured and precise questionnaire circulated personally among 200 students studying in Jawaharlal Nehru University for the academic session 2012-2013. Findings – The majority of students are in favor of using mobile technology for better services, and it is expected by the students that services should be provided to them by libraries through mobile technology. Furthermore, the study also explores the students’ opinion on improved services using mobile technology. Research limitations/implications – The geographical area of study was confined to the students of the JNU, New Delhi, purely regarding their opinion on use and success of mobile technology by the library. The research results are limited to this environment only. Originality/value – The paper highlights the students’ opinion of JNU regarding the use of mobile technology by the library for better services, and further it also explores the expectations of students from the library through this technology.

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This paper deals with marketing of Library and Information Sciences products and services of the select economics libraries in Delhi. Marketing, nowadays, is becoming imperative to be applied as it helps a lot to not only overcome the problem of underutilisation of library resources but also help in organisation and management of libraries in much more efficient and effective manner. The paper is a research effort which is being conducted to critically assess the application of marketing philosophy, techniques, and methods adopted by the libraries under study.DOI: 10.14429/djlit.36.3.9794

Purpose – The purpose of this paper is to explore the students’ opinion of Jawaharlal Nehru University (JNU), New Delhi, regarding the use of social networking sites (SNSs)/tools by library and their expectation from the library through SNSs. Design/methodology/approach – A survey was conducted using a well-designed questionnaire circulated among 200 students studying in JNU for the academic session 2011-2012. Findings – The study explores that most of the students are in favor of using the SNS/tools by the libraries and they expect the services should be provided to them by libraries through SNS/tools as well. Research limitations/implications – The study geographical area was confined to the students of the JNU, New Delhi, regarding their opinion on use of SNS/tools by the library. Originality/value – The paper highlights the student opinion regarding the use of SNS by library and further explores the expectations of students from library through SNS/tool.