With the economic intensification of a country is on accelerating mode, role of banking industry is also important in this growth. In a hyper-competitive market all commercial banks in Bangladesh are faced with challenges of retaining the existing and attracting new customers. The aim of the research is to take the opinions of different peoples in Rajshahi city, Bangladesh about the service quality in different commercial banks. Samples of 51 customers who have their bank account with different commercial banks having operations in Rajshahi city are selected on convenience basis. This paper presents an original survey in the banking sector of Rajshahi City, Bangladesh. To achieve the main goal of the research, the authors of the paper developed questionnaire designed for bank clients. After going for long analysis we have found that five factors playing important role in order to make customer happy regarding the banking services. Therefore, customer satisfaction is the key for many banks to stay alive in competition. JEL Code: M1, M0, M31

This study aims to identify the impact of internal marketing (IM) on business performance (BP) in the banking sector in Bangladesh where employee relationship quality (ERQ) as a mediator as well as to determine the importance of each of the internal marketing dimensions in explaining the variation in internal service quality. Convenient sampling is used to choose respondents for this study where an online questionnaire survey was activated to collect data. Using a direct questionnaire survey carried out in the banking sector and the present study obtained 402 useable responses. A conceptual model was validated using the partial least square (PLS) method, a methodology based on structural equation model using the software Smart-PLS version. The study results revealed that internal marketing of banking business is positively correlated with business performance through relationship quality. The findings should not be enthusiastically widespread across the banking sectors in Bangladesh.

Social networking has opened up new avenues for learning and knowledge sharing. Because of its document exchange, virtual communication, and knowledge production capabilities, social media is a helpful tool for learning and teaching. This research embraces multiple goals. First, this study examines Bangladeshi university students’ social value, communication and collaboration, trust, and the perceived benefits of knowledge sharing through social media in academic advancement. The second goal is to examine how families and technology support mediate those aspects of social media knowledge sharing with student academic development. This study uses the Technology Acceptance Model and Social Exchange Theory as an example of how knowledge sharing through social media with the help of family and technology impacts academic progress among Bangladeshi university students. This paper uses PLS-SEM on the survey data from 737 Bangladeshi students to test the model with the help of SmartPLS 4. Social value, communication and collaboration, trust, and the perceived benefits of sharing knowledge through social media significantly enhance Bangladeshi students’ academic growth. In the case of mediation, family and technological support mediate the relationship between communication and collaboration, trust, perceived benefits and academic development. However, there is no mediation between the social value of knowledge sharing in social media and students’ academic development. The article concludes with implications, limitations, and future research.

Social networking opened up new avenues for learning and knowledge sharing. Due to its document exchange, virtual communication, and knowledge production capabilities, social media is a helpful tool for learning and teaching. The research embraces multiple goals. First, this study examines Bangladeshi university students' social value, communication and collaboration, trust, and perceived benefits of knowledge sharing through social media in academic advancement. The second goal is to examine how families and technology support mediates those aspects of social media knowledge sharing with student academic development. We used Technology Acceptance Model and Social Exchange Theory as examples of how social media sharing of knowledge impacts academic progress in Bangladeshi university students through family and technological support. PLS-SEM was used using survey data from 737 Bangladeshi students to test the model. Social value, communication and collaboration, trust, and perceived benefits of sharing knowledge through social media significantly enhance Bangladeshi students' academic growth. In the case of mediation, family and technological support mediates the relationship between communication and collaboration, trust, perceived benefits and academic development. However, there is no mediation with the social value of knowledge sharing in social media with student’s academic development. The article concludes with implications, limitations, and future research.