Cultural knowledge is an important component of intercultural communicative competence which is fundamental for the second language acquisition. It is essential for the development of sociocultural, pragmatic, and communicative competences of second language learners. Cultural values of any community pilot how people interact with one another. To put it differently, they form understanding of politeness which being a universal phenomenon differs across cultures and shape communicative styles. The present study analyzes three Middle Eastern cultures (Persian, Syrian and Jordanian) and seeks to demonstrate how Muslim values and notions of politeness construct the norms of interpersonal interactions. The paper is limited to the speech act of address in the settings of family, acquaintances and strangers. The data for the study were collected from two questionnaires, serial television drama, YouTube social experiments as well as ethnographic observations. They were examined drawing on (im)politeness theory, speech act theory, discourse analysis, research on identity construction and cultural studies. The paper highlights some communicative specificities of the three Middle Eastern lingua-cultures concerning address forms and their usage and shows how they are predetermined by culture and cultural values. Our findings confirm the fact that communicative styles in collectivistic Muslim cultures are status-oriented, the individuals of these cultures demonstrate a remarkable vertical distance and highly regard status and age. Our results manifest that the principals of identity primarily emerging from Muslims" holy book "Quran" are the basis of politeness norms in Persian, Syrian and Jordanian communicative cultures and indicate that linguistic politeness in these cultural contexts are strongly established on showing respect in addressing older people. The findings of the research may help foster intercultural communications if employed in second language teaching classes and may have significant implications in translation studies and practice.
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