A quantitative content analysis of 20 James Bond films assessed portrayals of 195 female characters. Key findings include a trend of more sexual activity and greater harm to females over time, but few significant across-time differences in demographic characteristics of Bond women. Sexual activity is predicted by race, attractiveness, size of role, and aggressive behaviors. Being a target of weapons is predicted by size of role, sexual activity, and weapon use, while being harmed is predicted principally by role. End-offilm mortality is predicted by sexual activity, ethical status (good vs. bad), and attempting to kill Bond. This identification of a link between sexuality and violent behavior is noted as a contribution to the media and sex roles literatures.
Institutional vision is a philosophical template-a concept of what, at its best, a college or university is like and the kinds of human beings that institution is attempting to cultivate. A content analysis of the institutional vision of a nation wide sample of Catholic schools was performed and key linguistic components found to constitute a well conceived, viable, and easily diffused mission and vision were isolated. The prevalence of these components in comparison to other types of religious schools and secular four-year institutions is discussed. Findings suggest that Catholic schools are vision-driven institutions that communicate their priorities and defi ning characteristics by employing clear, highly optimistic, and inspirational language. They do little to articulate effectively a unifi cation among the community of students, faculty, and staff, or coordinate their vision of the institution with that of the administration. They are less likely than other types of religious and secular schools to address the pragmatic benefi ts of their education.
A description of the kinds of educated humans to be cultivated at a particular institution can be found in the college or university vision statement. The extent that vision is reflected in the governing models of advising operations, known by personnel, and transformed into day-to-day activities was assessed through a NACADA membership survey. Findings suggest a significant disconnect between the lofty educational aspirations and priorities stated in vision statements and the pragmatics of academic advising operations. The trickle-down effect of institutional vision through advising units is further impeded by a lack of access to and familiarity with vision statements, particularly at large, public institutions. Increased advising-supervisor access to upper administration and more carefully crafted vision statements can make visions actionable.
Relative Emphasis: theory, practice, research
Providing an accessible and adaptable education has become an increasingly daunting task for community colleges. Administrators must formulate adaptive strategies as well as purposefully articulate them. A content analysis of the mission and vision statements from a nationwide sample of community colleges was performed, and key linguistic components found to constitute a well conceived, viable, and easily diffused institutional vision were isolated. The prevalence of these components in comparison to other types of academic institutions is discussed.
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