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Recently there has been an increase in the numbered of unsheltered homeless people in the United States. As a result, more homeless people are on the streets and thus are more visible to the domiciled population. The current project examines whether homeless men in Sanford, Florida experience stigma as a result of their homeless status. It explores the techniques, if any, these men use to downplay their homelessness in order to be viewed as "normal" by domiciled individuals and to blend in with the larger community. In all, thirty men participated in semi-structured, qualitative interviews. The findings indicate that homeless individuals, specifically in the context of an urban area in the midst of gentrification, are aware of the stigma attached to their status and that they are not welcome in their community. It is also shown that many of the men actively try to conceal their homeless status. The results further reveal that homeless individuals have the desire to be clean and presentable as much as the domiciled individual, however they do not have access to many of the resources that will enable them to maintain a presentable appearance. Moreover, the men use several of the resources the city offers in order to upkeep their appearance as much as possible. We tie our findings to Erving Goffman's theories on stigma and impression management in order to support how homeless individuals are affected by traits stemming from each of the three areas that can result in stigma and how they attempt to conceal their status in society.