No abstract

The recent trends in the tourism industry, as well as the attention paid by scholars, practitioners, and institutions, show the relevance of natural tourism as a lever for local development (United Nations World Tourism Organization -UNWTO-, 2005). In this scenario, the business of oleotourism, namely, a form of domestic tourism based on activities related to olive oil production, its tasting, and some connected rural experiences such as harvesting, is continuously—albeit slowly—growing in Europe and especially in the Mediterranean area. Scholars agree that oleotourism plays a key role for multiple reasons, due to its relations to local territories, firms, resources, and other forms of tourism, also favoring sustainable development. Due to the interplay with the local context, the authors plan to combine and compare the evidence from three Mediterranean countries offering examples of tourism initiatives based on olive oil, namely, Spain, Italy, and Croatia. The similarities and differences emerging from the comparison will expand the understanding of this phenomenon and lead to the highlighting of key features and choices in favoring its development in the coming years. Therefore, this research, through the analysis of both theoretical and practical evidences and data from the local contexts, aims to identify additional knowledge for scholars, managers, and policy-makers. The results of the analysis allow the authors to conclude that, although each of the three countries is in a different stage of development, they all have elements that seem to be common to this type of tourism. Finally, it is concluded that oleotourism can be characterized as a form of sustainable tourism, given the preservation of local customs and landscapes, the participation of the resident community, or the development of quality and food safety labels.

Maslinarski turizam razvija se u ponudi turističkih destinacija kao važan oblik turizma posebnih interesa u okviru gastronomije, koji povezuje posjetitelje s maslinovim uljem i kulturom maslinarstva u destinacijama koje posjećuju. Glavni je cilj rada razumjeti motivaciju posjetitelja muzeja maslinovog ulja s trgovinom putem kvalitativnog i kvantitativnog pristupa. Kvalitativno prikupljanje podataka provedeno je dubinskim intervjuima na uzroku posjetitelja, dok su kvantitativni podaci prikupljani metodom ankete te analizirani pomoću T-testa i eksplorativne faktorske analize. Dobiveni rezultati opisuju profil prosječnog posjetitelja, pri čemu je utvrđena značajna razlika među posjetiteljima prema zemlji dolaska i motiva za posjet muzeju. Općenito, posjetitelji koji dolaze iz područja proizvodnje maslinova ulja više su motivirani za posjet muzeju. Identificirane su tri osnovne komponente motivacije: "Značajke maslinovog ulja", "Uživanje" i "Novosti".

The sustainability of agricultural development can be achieved only with the education of human resources who have the necessary knowledge and skills to manage agricultural production. The aim of this paper is to determine the changes in the number and structure of students attending the agriculture program at Mate Balota Secondary School in Poreč and to establish their connection with some trends in agriculture in the County of Istria. Eight generations of students were analysed in the period between 1984 and 2019. The number of enrolled students decreased from 56 to only 11 per generation in that period. At the same time, the percentage of enrolled students who successfully graduated after completing secondary education increased from 55% to 88%. Moreover, the overall success of all students increased from an average final grade of 3.19 to 3.34. Based on the primary research carried out, it has been established that the students whose parents own a farm have greater intentions to continue their education in the field of agriculture if compared to the students with whom this is not the case. In conclusion, a significant decrease in the number of enrolled students was recorded during the observed period, but at the same time their motivation for successful completion of education increased. It is also encouraging that a large proportion of students whose parents own a farm intend to continue their education in the field of agriculture.

Purpose – Oleotourism is becoming increasingly important as Special Interest Tourism (SIT), especially among researchers who seek to propose an individual tourist experience related to the Mediterranean and olive oil production. This paper examines the profile of visitors to olive farms and olive mills to determine their motives. Design – Purposive sampling was used as the method of data collection. Data were collected using a structured questionnaire during the mid-summer season and the post-summer season 2019 in Istria County (Croatia). Methodology – In total, 263 adequately completed questionnaires were used for data analysis. Approach – Twenty-five items of push and pull motivation are analysed with exploratory factor analysis (EFA), followed by cluster analysis on identified factor dimensions. Findings – After EFA the questionnaire consisted of twenty-two motivational items. Five factor dimensions are identified after EFA and labelled: (1) Socialising and experience, (2) Exterior farm features, (3) Relax with family, (4) Surroundings, and (5) Olive oil and recognition. Cluster analysis revealed 2 different clusters, labelled: Involved olive visitors as the dominant cluster and Inconsequential as the smaller set. Originality of the research – Market segmentation by motivation is key for understanding visitor behaviour in SIT such as oleotourism. This paper explores motivation through push and pull motives and provides a solid basis for further research as well as guidelines for tourism firms dealing with this flourishing business.