This paper aims to improve the practice of distance education, by providing managers with a view of aspects that influence the progression of students. To that end, it analyses "Interactivity and Interaction" factors in Virtual Learning Environments (VLE) communication systems, seeking to understand how these elements influence the performance of distance learning students at the beginner level. The study was carried out using data from a Brazilian distance learning private university, which utilizes a virtual learning environment. The research involved four steps: construction of a business intelligence environment, statistical analytical work, decision trees and clustering techniques to describe data, establish the most relevant variables and identify standards that may support the conclusion.
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