Whistleblowing cases that shook intelligence community in the last decade have something in common. Edward Snowden, Bradley Manning, and Reality Winner are all members of a single generation - Millennials. We challenge the viewpoint that depicts this generation as a potential "insider threat." Millennials do have certain psychological traits and attitudes that can be related to tendencies towards whistleblowing, but these findings still do not approve the rhetoric that creates distrust towards the generation. This paper proposes a shift from the cultural to the socio-psychological level of analysis, with respect to both cultural and individual characteristics of whistleblowers, but puts more emphasis on the social dimension. In comprehending recent cases of leaking classified information, it is not enough to reduce explanation to some individual personality traits or hide behind an abstraction, such as the concept of generation. To shed more light on the issue, we introduce the concept of the imagined community, such as the open source community, promoting free Internet and transparency of information and knowledge. Therefore, mental membership in an imagined community might be more decisive for blowing the whistle than the global set of values related to the whole generation of Millennials.

The paper explores the importance of local culture in advertising in Southeast Europe, in particular in Serbia. The aim of the research was to examine whether there is any difference in perception among people in Serbia toward brands using local advertising campaign and brands using global advertising campaigns. The research included 520 respondents and the analysis included different statistical methods. The study examined the extent to which the influence of culture on the communication strategy is felt, and whether this impact is the same for all target audiences and for all product categories. The research reveals whether customers from Serbia prefer local or global campaigns, and whether the choice of the local versus the global has a more positive impact on brand perception. The findings showed some interesting and contradictory results: consumers prefer local advertisements rather than global campaign, though other finding indicate strong influence of globalization Serbia as represent of Southeast Europe countries.