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In this paper, the author reflects on her own work in the agritourism field as a Latina woman in the Midwest. Connecting place to lived experience, the author describes how her gender, ethnicity, language, and education are positioned within the food industry and within her career trajectory. By examining her individual journey, the author reveals systems of oppression that continue to maintain colonial divisions of labor in ways often overlooked or ignored in the everyday. Her story is an example of the struggle many women of color face as they navigate upward mobility within White and/or male-dominated arenas. Utilizing logics based in intersectionality, feminism, raciolinguistic, and racial capitalism, this story bears witness to the ways identities continue to be perceived, performed, accepted, and rejected against dominant narratives in small-town America.