Para citar este artículo / to reference this article / para citar este artigo Castillo, A., Carrillo-Durán, M. V. y Luengo-Chávez, G. (2019). La comunicación de la marca de las cadenas hoteleras a través de sus sedes web: propuesta de un modelo para su gestión. Palabra Clave, 22(2), e22211.
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