ABSTRACT. Managers are consistently faced with the decision of how to allocate scarce corporate resources in a demanding and highly competitive environment. Moreover, the economic crisis brings the strategic corporate concerns to a new level, where the profitability -social responsibility duality becomes even more controversial. Using regression analysis as in the methodology tested by Waddock and Graves (1997), this paper reports the results of a rigorous study of the empirical linkages between financial and social performance during 2005-2010 in the Information and Communication Technology (ICT) multinational companies of Romania. Aside from biased conclusions drawn by this research, top industries as ICT offer many fruitful opportunities towards sustainable development, especially on a frontier market as Romania.