Atualmente, as organizações tendem a ser legalmente responsáveis pelo destino do que produzem/vendem, após a entrega aos seus clientes e também, pelo impacto desses bens na natureza. Sendo assim, ao projetar seu fluxo logístico de produtos, muitas organizações têm como opção a logística reversa, responsável por gerar materiais reaproveitados, que retornam ao processo tradicional de suprimento, produção e distribuição. Dentro desse contexto, este trabalho objetiva identificar se os consumidores de uma das franquias do grupo Boticário, localizada em Serra Talhada (PE), têm conhecimento e contribuem efetivamente para o desenvolvimento do Programa Bioconsciência, que trata da reciclagem pós-consumo e tem a intenção de reduzir os impactos ambientais e melhorar a qualidade de vida de gerações presentes e futuras. Para isso, foi realizado um estudo de caso, de cunho exploratório-descritivo, com análise quantitativa de dados, no qual consumidores retratam o tipo de conhecimento e participação no programa de logística reversa proposto.Palavras-chave: Logística; franquia; embalagem.

This work aims to know the representations of sexuality in adults and the elderlys in the development of sexuality in the genital phase, in order to understand the expression of the sexuality of these individuals from the perspective of Freudian theory, the methodology used was constituted through the practice of observation, application of interviews and analysis of data obtained in conjunction with bibliographic references, the public served was men and women between 25 and 70 years old, in a total of 10 people. The results obtained were the verification of the scarcity of works aimed at the adult phase of human development, and numerous references about the social representations of sexuality in the elderly, showing the sexual repressions suffered by them by society, which we could also see In the interviewees' discourse, such as: prejudices, guilt, changes, needs, wants, fears, etc. Our intention to know the representations of the sexuality of this public and the possible changes in sexual practice was limited, mainly due to the scarcity with regard to scientific articles aimed at adult and elderly life from the perspective of the Freudian genital phase, due also to little knowledge that the public had on the subject of sexuality, it became evident that there is confusion between sexuality and sex itself, impairing the evaluation of responses, and also due to the number of participants who joined the survey, even so, this points to the importance to open research on this topic.

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O conteúdo dos artigos e seus dados em sua forma, correção e confiabilidade são de responsabilidade exclusiva dos autores. Permitido fazer download da obra e o compartilhamento desde que sejam atribuídos créditos aos autores, mas sem de nenhuma forma ou utilizá-la para fins comerciais. www.uniedusul.com.br PESQUISA CIENTÍFICA NA PANDEMIA: CIÊNCIA, SAÚDE E REFLEXÃODiscussion: a research presents different views, methods and habits collected through the questionnaires which allows to evaluate and interpret the style of approach of teach assistants and guiding professors, being positive or negative for their own use and the use of academic students with also the perception and the view of the academic towards the teacher assistant and his influence and discernment. Final Considerations: it appears from this research that teaching assistants in dental clinical practice contributes to the student's evolution at first contact with the discipline, to teach assistant in perfecting their skills and search for knowledge in the area and to the advisor in perfecting their didactics and method to students taking good fluency before, during and after appointments.

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