ResumoO Brasil, pelo seu clima tropical e ampla área territorial, possui grande potencial para ampliar a sua participação no mercado de mel. A produção de mel, tal como de outros produtos não madeireiros, apresenta vantagens sociais e ambientais, pois proporciona a geração de renda em pequenas propriedades rurais sem a necessidade do desmatamento da floresta. Porém o mercado internacional de mel ainda é pouco explorado pelo Brasil e o seu desenvolvimento ainda carece de informações. Este artigo analisa a competitividade das exportações brasileiras do mel natural por meio do conhecimento das elasticidades de substituição. As relações Brasil-Argentina e Brasil-China, maiores exportadores de mel natural, apontaram diferenciação por produto, pois apresentaram elasticidades substituição inelástica, indicando que os países importadores de mel natural compram tal produto associando-o ao país de origem. Nas relações Brasil-Alemanha, Brasil-México e Brasil-Hungria, a magnitude dos coeficientes da elasticidade de substituição aponta para a existência de competitividade entre o Brasil e os citados países via preço do mel, e não há diferenciação do produto por país de origem. Por outro lado, as relações Brasil-Canadá e Brasil-Espanha apresentam coeficientes de elasticidade de substituição não significativos estatisticamente, o que indica ausência ou baixa competição do mel natural brasileiro com o produto canadense e o espanhol. Nesse caso, conclui-se que, com relação a Argentina, China, Canadá e Espanha, a expansão na participação de mercado via redução de preço mostra-se ineficaz. Palavras-chave: Produtos não madeireiros; mercado internacional; fatia de mercado. AbstractNatural honey market: competitiveness export prices. The Brazil, for its tropical climate and wide territorial area, has great potential to expand their participation in the honey market. The production of honey, such as other nontimber products, have social and environmental benefits, it provides the generation of income in small rural properties without the need for forest deforestation. However, the honey international market is still little explored in Brazil and its development still lacks information. This article analyzes the international competitiveness of Brazilian natural honey export through knowledge of substitution elasticities. The BrazilArgentina and Brazil-China relations, the largest exporters of natural honey, pointed differentiation by product, as presented elasticities inelastic replacement, indicating that natural honey importing countries buy such a product associating it with the country of origin. In relations between Brazil and Germany, Brazil, Mexico and Brazil-Hungary the magnitude of the elasticity of substitution of factors points to the existence of competition between Brazil and the countries mentioned via price of honey, and there is no product differentiation by country of origin. On the other hand, Brazil, Canada and Brazil-Spain relations have no significant substitution elasticity coefficients statistically, indicating ...

The objective of this article was to analyze the indicators of competitiveness in the foreign trade of Brazilian soybean from the year 2004 to 2014. The problem under study deals with the competitiveness of this commodity in the international market. The applied methodology initially used the descriptive statistics, seeking to demonstrate through tables and graphs the evolution of the soybean exports in the international market. The data of the largest exporters worldwide were used to relate the volume (ton) and the value (US$) of this product. The economic indicators used to verify competitiveness were the Constant Market Share model and the Revealed Comparative Advantage Index. The main exporting countries are the United States, Brazil, and Argentina, respectively. The results indicated that the Brazilian soybean exports in the analyzed period have Revealed Comparative Advantages in comparison to other exporters. The Constant Market Share indicated that the main source of growth for soybean was the growth of world trade. It demonstrates that Brazil is strongly influenced by soybean's international market price. It is concluded that Brazil has competitiveness in the market of soybean, presenting high standards of efficiency. Brazil also makes use of similar resources to those of leading producers, and has the potential to increase its participation through its technology, productivity and territorial capacity in order to increase production.