Traditional markets are synonymous with a negative image seen from the physical aspects of building and Market management. The need to revitalize traditional markets always operates and competes with modern markets. This study examines the impact of market revitalization on producers and consumers. The impact can be measured from the concept of revitalization through stages that include physical intervention, management revitalization, economic rehabilitation and social revitalization. This research uses qualitative methods with Case Study Analysis. This study shows the impact of improved physical condition, facilities, and services after revitalization. However, with the zoning system after revitalization causing a decline in merchant income, zoning negatively affects the interaction between merchants and other merchants. Keywords: revitalization; traditional markets; producers; consumers.