Iklan politik luar ruang merupakan media yang sering digunakan para bakal calon yang akan bertarung di Pilkada. Sebagai media informasi dalam ajang pilkada diyakini sebagai cara ampuh untuk memperkenalkan diri kepada masyarakat pemilih calon pemimpin dan visi misinya. Metode yang digunakan adalah kualitatif-deskriptif dengan mengamati iklan-iklan dalam bentuk spanduk yang berisi photo dan jargon politik calon pemimpin dalam pilkada kota Medan 2020. Hasil penelitian adalah spanduk iklan menampilkan informasi utama berupa photo bakal calon dan tagline sesuai dengan visi yang ditawarkan. Sasaran audiens spanduk iklan bakal calon adalah masyarakat umum.

This research is assessing the imagery of political model of the Amanat National Party (PAN) on [2009][2010][2011][2012][2013][2014]. The political imagery model aims to convince and affecting voters by means of imparting positive opinion to the society on which party imaged. This research used a qualitative approach with descriptive method, and the data collection by using interview, observation and documentation. This research showed some results.

This article aims to discuss the tendency of specialization of students of the Islamic communication study program at the Postgraduate Program of the State University of North Sumatra in 2010-2016, mapping the various kinds of tendencies and interests of UINSU Islamic communication and broadcasting students. By looking at various trends of interest that exist. All of them were obtained from observations of students and graduation of UINSU Islamic broadcasting communication. This research relies on field study methods and library research, conducted at the Islamic University of North Sumatra (UINSU). The data found from the study of academics include: 1.) As an implication of the tendency of students who have graduated from the undergraduate education program to the postgraduate level to choose the same study program as in the Islamic communication and broadcasting study program at UIN North Sumatra, then that also along with the high numbers that affect the motivation of strata 1 to return to study and continue their education at a higher level. This condition is caused by learning motivation can grow because of the need for what is learned, both for the present and the future. That someone who has intrinsic motivation always wants to advance in learning. This desire is motivated by positive thinking, that everything learned at the strata-level will be needed and very useful now and in the future. 2.) The interest of the community is increasing to choose the Islamic broadcasting communication department as the chosen study program to continue the study, considering that the administrative conditions are relatively easy and do not make students who continue their studies happy and fast in completing their studies, it does not mean that the graduates with the state of administration and graduates graduating on time.

PAN establishes itself as an open, independent party, upholding religious morality, humanity and pluralism, aimed at enlightening the nation. PAN is a party born from the womb of the reform movement founded by the figures of reforms across ethnic, racial, religious and class. It is rooted in religious morals, humanity and pluralism. DPW PAN in North Sumatra  utilizes various channels of communication, not just to build the image but broader than that, it is to market political communication, strengthen the emotional connection with constituents. The process of marketing is carried out continuously, not only in the run up to election or election events, such as general election of regional  but also after the election is done.