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This study of goondas (gangsters or toughs) in North Indian politics comes by way of a comment on intellectual method in the anthropology of moralities. More especially, it offers critical remarks on the recent adoption of ‘virtue’ as the cardinal moral co‐ordinate of human life. Drawing on field research conducted across northern India, we show that when people celebrate goondas as leaders, they do so not because they see in them virtuous men, but because they think them capable of ‘getting things done’. This ethics of efficacy is neither merely instrumental nor is it but another variant of virtue ethics. It presents, instead, an altogether different moral teleology orientated towards effective action rather than excellent character. While challenging the self‐centred bent of the late anthropology of ethics, we also make preliminary remarks on the contrast between ‘moral’ and ‘practical’ judgement, and the limits of ‘the moral’ as such.

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Common sense commodifies the secret, alienating the value of its content from its social context. But a secret perfectly kept dies in its circle of initiates. Few secrets, however, are dead on arrival, since their seduction lies precisely in their revelation. Most things said to be hidden are in fact nurtured through the processes of calculated concealment, allusion, and revelation, the secrets propagating themselves through circles of conspiracy, rumor, and gossip. As Tim Jenkins observed, “What is concealed, and the reasons for its concealment, serve to distract attention from the dynamic of the secret: what at first sight appears to be static and indeed dead, possessed by and known to only a few, kept in some dark place, in fact has a life and movement of its own; the secret propagates itself through a structure of secret and betrayal” (1999: 225–26).