The present paper addresses the effectiveness of inter-regional and inter-governmental model of international cooperation in the field of higher education between European and Asian countries from the perspective of European educational system homogeneity. The critical argument pursued in the paper asserts that intra-regional homogeneity is key prerequisite for the inter-regional model of cooperation. By applying clustering algorithm, we prove that European countries feature four distinct educational systems, thus demonstrating a high degree of dissimilarity regarding educational system design. Consequently, we suggest that integration in the field of higher education between the European and Asian countries should take place between economies constituting these regions, not between the regional blocks.

The European Green Deal is the largest economic correction in the history of the EU. Professionals and experts speak about this project during conferences, international meetings, in media and through other channels of communication, but how many people who are not closely related to the field of economics, innovation and science understand the importance of this project? How high is the level of awareness associated with this issue among the other audience – among the active players of this game aimed at improving the environment? A huge number of professionals in the industry are working to find solutions and paths to achieve the Green Deal goals, and, of course, all the scientific representatives who is interlinked with this area strongly support the ideas. But what about young people who are not in the industry – the generation whose role it is to turn ideas into reality? How important and influential is consumer awareness in the context of the European Green Deal course? In order to analyse this issue, the authors consider it important to reveal the topic of the relevance of the problem, consumer behaviour and sustainable mindset from not a strict scientific perspective and paradigm, but from a popular-scientific way. To delve into the study in more detail, the article describes the analysis of the hypothesis of the prism of awareness through the illusion of explanatory depth for young people, who are potential consumers, as well as the engines of the propagation of the movement. . Competent dissemination of information and a positive impact on the young segment in order to increase the level of awareness of environmental aspects is considered to be very important right now, but to what extent are young people, creators of change, are aware of it right now?

The European Green Deal is the largest economic correction in the history of the EU. Professionals and experts speak about this project during conferences, international meetings, in media and through other channels of communication, but how many people who are not closely related to the field of economics, innovation and science understand the importance of this project? How high is the level of awareness associated with this issue among the other audience – among the active players of this game aimed at improving the environment? A huge number of professionals in the industry are working to find solutions and paths to achieve the Green Deal goals, and, of course, all the scientific representatives who is interlinked with this area strongly support the ideas. But what about young people who are not in the industry – the generation whose role it is to turn ideas into reality? How important and influential is consumer awareness in the context of the European Green Deal course? In order to analyse this issue, the authors consider it important to reveal the topic of the relevance of the problem, consumer behaviour and sustainable mindset from not a strict scientific perspective and paradigm, but from a popular-scientific way. To delve into the study in more detail, the article describes the analysis of the hypothesis of the prism of awareness through the illusion of explanatory depth for young people, who are potential consumers, as well as the engines of the propagation of the movement. . Competent dissemination of information and a positive impact on the young segment in order to increase the level of awareness of environmental aspects is considered to be very important right now, but to what extent are young people, creators of change, are aware of it right now?