Female athletes’ media representation is an object of scientific attention during the last forty years, but few studies analyze the situation in Eastern European countries. Meanwhile, there is no research on sportswomen’s representation in Ukrainian media. Using a content analysis methodology, we analyzed women’s sports coverage in the sports section of the online version of popular Ukrainian daily newspaper Segodnya (Today). We found that most articles in the sports section are dedicated to men’s sport, and women’s sport is poorly covered. Female athletes are controversially framed in news stories. While ‘sports stories’ depict sporting achievements of female athletes and are accompanied by photographs of female athletes in action, the percentage of stories that are not related to sport is quite high. These «non-sports» stories are dedicated mainly to sportswomen’s appearance and sexuality, as well as their private life.

On 7 May 2015, the term “esports” was officially added to one of the most extensive online English dictionaries “Dictionary.com.” The dictionary gives the following definition of the term “esports”: “competitive tournaments of video games, especially among professional gamers” (IGN, 2015). The history of esports began in the late 20th century with the game Quake, which allowed users to play together through a LAN or internet network. Since then, a tremendous number of new esports leagues have emerged. Every year, game publishers promote esports disciplines; create a media space around them, and make competitively oriented games, creating an active audience. The popularity of computer-based esports grows each year at an increasing speed. Therefore, it is not surprising that the traditional for typical sports (football, basketball, volleyball, etc.) model of interaction between professional players (esports athletes) and sports clubs (esports organizations) emerged quite rapidly. This interaction aims to optimize the training process to increase athletic achievements and develop the media component for players and clubs. This article analyzes how esports clubs function in media spaces: their goals, tools, strategies, results, and development prospects on the examples and experience of professional esports organizations in Germany, Finland, and China.

RepResentation of women in media duRing socio-political and militaRy events in ukRaine 2013-2018 The article reveals the peculiarities of the representation of women from the fields of volunteering, defense and journalism during the socio-political and military events of 2013-2018 on the basis of Ukrainian media. For the first time, women's participation in volunteer, defensive and journalistic activities during the Revolution of Dignity, the annexation of the Autonomous Republic of Crimea and the ATO was analyzed and typologized. To achieve the aim of the research, methods of monitoring, content analysis and auxiliary methods of comparison, analysis, synthesis, generalization, as well as typology method were used. On the basis of the analysis of Ukrainian media materials, features of the representation of women's participation in volunteer, defense and journalistic activities during the sociopolitical and military events of 2013-2018 were identified, which were typologized into three groupsvolunteering, defense, journalism-with further division into subgroups.

The aim of this study is to analyze the representation of women in human rights media discourse during the armed conflict in the east of Ukraine in 2014–2019. Thus, critical discourse analysis was conducted using monitoring methods, qualitative content analysis, comparison, analysis, synthesis and generalization. For the first time, methodological innovation was introduced by combination of critical discourse analysis with agenda-setting theory through application of an integrative approach to the research. Within media texts analysis, the discourse practice of using genres, interdiscursivity and intertextuality was identified. The existing social practice in Ukraine was studied which included women’s defence of their rights to serve in various army units; at the same time, one could observe a struggle between political discourse and the ideology of paternalism as well as between human rights protection discourse and ideology of feminism. An analysis of social practice was also conducted, and for the first time, a methodological innovation was implemented by combining critical discourse analysis with agenda-setting theory using an integrative approach in the research. In particular, it was found that due to the media discourse reproduction of social inequality, members of the public competed for their agenda with politicians. It was found that in case of women’s struggle for their rights in the army during the armed conflict, there was a conflict between human rights discourse of feminism ideology and political discourse of paternalism ideology. This study shows that in the studied conflict’s discriminatory situation, women succeded in defending their rights to serve in the army during the armed conflict in the eastern Ukraine, and, accordingly, human rights discourse succeded in the media space.

Інститут журналістики Київського національного університету імені Тараса Шевченка, вул. Мельникова, 36/1, Київ, 04119, Україна. У статті проаналізовано контент на кіберспортивну тематику у передових українських спортивних електронних засобах масової інформації, виявлено ключові тенденції роботи редакцій з матеріалами на кіберспортивну тематику, проведено порівняльний аналіз усього кіберспортивного контенту на сторінках ключових українських спортивних веб-сайтів. На основі цього аналізу виявлено характерні ключові помилки, яких припускаються вітчизняні електронні спортивні медіа під час висвітлення подій з кіберспорту. Мета дослідження полягає у доведенні актуальності висвітлення кіберспортивної тематики у спортивних засобах масової інформації на прикладі матеріалів кіберспортивної тематики на українських спортивних веб-сайтах. Об'єкт дослідження-електронні спортивні медіа XSport, Sport.ua, isport.ua, prosport.tsn.ua, champion.com.ua. Предмет дослідження-характерні особливості, закономірності й тенденції висвітлення теми кіберспорту в електронних спортивних засобах масової інформації. У дослідженні використовувалися такі методи: аналіз, синтез, контент-аналіз, порівняння, описовий та історико-порівняльний. Ключові слова: кіберспорт, спортивна журналістика, інтернет-медіа.. Peculiarities of esPorts coverage in digital sPorts media The author analyzes esports related content in the most popular Ukrainian digital sports media, defines key tendencies of how they work with esports articles, compares all esports content of flagship Ukrainian sports websites. Based on this analysis, the author defines most common mistakes that national digital sports media make when covering esports news. The aim of the research is to show how sports media cover esports related news based on all esports content of Ukrainian sports media. The study object is esports related published works in digital sports media. The research focuses on peculiarities, patterns and tendencies of esports coverage in digital sports media. The following methods have been utilized in the process of research: analysis, synthesis, content analysis, comparison, description and historical comparison.