Whether or not women's presence in the labour market has improved the last decades is under investigation. This study examines the historical evolution of gender equality, the labour characteristics and the main reasons of gender inequality in Greece. In order to validate the study a research is undertaken using a sample of 258 PR managers. The purpose of the research is to examine whether gender is responsible for the difference in the given answers of the PR managers. The analysis reached interesting conclusions concerning the issues that need to be reevaluated by society in order to improve women's position in society and business.4 "Women equality in labour market, a myth or a reality? The case of women PR managers" Zoe Ventoura , Athens University of Economics and Business Afroditi Neokosmidi, National Kapodistrian University of Athens Anastasios Theofilou, Athens University of Economics and Business Pavlos Ioannidis, National Technical University of Athens AbstractWhether or not women's presence in the labour market has improved the last decades is under investigation. This study examines the historical evolution of gender equality, the labour characteristics and the main reasons of gender inequality in Greece. In order to validate the study a research is undertaken using a sample of 258 PR managers. The purpose of the research is to examine whether gender is responsible for the difference in the given answers of the PR managers. The analysis reached interesting conclusions concerning the issues that need to be reevaluated by society in order to improve women's position in society and business.

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Purpose -This chapter offers new insights into the understanding of internal (employee) perceptions of organizational corporate social responsibility (CSR) policies and strategies.Methodology/approach -This study explores the significance of employees' involvement and scepticism upon CSR initiatives and focuses on the effects it may have upon word of mouth (WOM) and the development of employee_organisation relationships. Desk research introduces the research questions. Data for the research questions were gathered through a self-completion questionnaire distributed in a hardcopy form to the sample.Findings -An individual's level of scepticism and involvement appears to affect the development of a positive effect on employees' WOM. Involvement with the domain of the investment may be a central factoraffecting relationship building within the organization, and upon generation of positive WOM.Practical implications -The chapter offers a conceptual framework to public relations (PR) and corporate communications practitioners, which may enrich their views and understanding of the use and value of CSR for communication strategies and practices.Social implications -For-profit organisations are major institutions in today's society. CSR is proffered as presenting advantages for (at macro level) society and (micro level) the organization and its employees.Originality/value of chapter -Concepts, such as involvement and scepticism, which have not been rigorously examined in PR and corporate communication literature, are addressed. By examining employee perceptions, managers and academic researchers gain insights into the acceptance, appreciation and effectiveness of CSR policies and activities upon the employee stakeholder group. This will affect current and future CSR communication strategies. The knowledge acquired from this chapter may be transferable outside the for-profit sector.

Purpose -This chapter offers new insights into the understanding of internal (employee) perceptions of organizational corporate social responsibility (CSR) policies and strategies.Methodology/approach -This study explores the significance of employees' involvement and scepticism upon CSR initiatives and focuses on the effects it may have upon word of mouth (WOM) and the development of employee_organisation relationships. Desk research introduces the research questions. Data for the research questions were gathered through a self-completion questionnaire distributed in a hardcopy form to the sample.Findings -An individual's level of scepticism and involvement appears to affect the development of a positive effect on employees' WOM. Involvement with the domain of the investment may be a central factoraffecting relationship building within the organization, and upon generation of positive WOM.Practical implications -The chapter offers a conceptual framework to public relations (PR) and corporate communications practitioners, which may enrich their views and understanding of the use and value of CSR for communication strategies and practices.Social implications -For-profit organisations are major institutions in today's society. CSR is proffered as presenting advantages for (at macro level) society and (micro level) the organization and its employees.Originality/value of chapter -Concepts, such as involvement and scepticism, which have not been rigorously examined in PR and corporate communication literature, are addressed. By examining employee perceptions, managers and academic researchers gain insights into the acceptance, appreciation and effectiveness of CSR policies and activities upon the employee stakeholder group. This will affect current and future CSR communication strategies. The knowledge acquired from this chapter may be transferable outside the for-profit sector.

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