In the article, the authors present an overview of the historical line of development of the human resource management (HRM) system in the Republic of Kazakhstan, define the conceptual framework of modern sustainable development of HR management in tourism, and form focus area in its development. In the course of the research, a survey has been conducted among the entities of the tourism industry of Kazakhstan, which was attended by representatives of the business environment of the near and far abroad countries. The results of the survey among specialists in the tourism industry have formed the basis of large-scale research. The strengths and weaknesses of HRM in tourism of the Republic of Kazakhstan have been identified; the analysis of modern trends in HRM of the country reflected in regulatory and legislative documents, state demands, the business and social environment have been carried out. The authors propose a three-stage model of mastering the HR competencies in the tourism education of the Republic of Kazakhstan.

This article is devoted to the research of world cultural heritage sites in the territory of Kazakhstan, their influence on tourist flows, and the formation of new routes in the direction of ethnocultural tourism. In the article, the authors analyze the phenomenon of ethnocultural tourism development as a way of knowing the historical, cultural, and natural heritage of the country. In the course of research activities, a survey was conducted, priority objects for the development of ethno-cultural tourism in the Southern region of the Republic of Kazakhstan were identified. The result of the study was the development of a technological map of the route "Turkestan - echo of centuries", which will significantly affect the popularization of UNESCO's cultural and natural heritage, as well as the quality of excursion services along this route, which will undoubtedly have a positive impact on the formation of tourist flows of domestic and inbound tourism in Kazakhstan, and will also allow to prepare new directions within the framework of ethno-cultural tourism.

In this article, the authors give a clear definition of interactive forms of excursions, the process of organizing and implementing them in educational and professional activities in the field of excursion services. Special attention is paid to the experimental-empirical methods for creating author's quest-excursions of the different focuses, as unique means of tourist and local history, excursion and research work of specialists in the field of hospitality. The authors have developed and implemented six uniquely designed quest excursions, on the example of Almaty city.

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