The article intends to highlight geopolitical aspects in the development of international tourism in Ukraine as a global phenomenon that carries out economic, social and international political action. The paper analyzes international tourist flows in Ukraine, their dynamics and spatial structure during 2000–2017 in particular, in the context of military-political aggression on the part of Russia and intensification of Ukrainian-Russian intergovernmental relations. It has been established that the current dynamics of the international tourist flow in Ukraine is characterized by a sharp decrease in the volume of international visitors, a decrease in the rates of development of tourism activity and the reformatting of the spatial structure of the inbound and outbound tourist flow. The question arises as to the expediency of tourism development during the military-political confrontation. The experience of holding Eurovision–2017 in Ukraine, which took place against the backdrop of the anti-terrorist operation, is highlighted. The conclusion is drawn about the constructive role of tourism as a factor of «soft power» that can influence the informing of the world about the «Ukrainian issue». In this sense, international tourist flows acted as channels of public diplomacy, reflecting the true situation in Ukraine, which is fundamentally different from the Russian mass media. Attention is drawn to the intensification of domestic tourism in Ukraine, taking place against the backdrop of deteriorating key indicators of economic and social development. It is argued that the growth of the weight of domestic tourism was also possible due to the growth of patriotic sentiment in Ukrainian society. In a sense, the development of domestic tourism is seen as a continuation of the struggle of the Ukrainian people for their independence and territorial integrity. Consequently, the constructive role of tourism lies not only in the presentation of the country to the world community, but also in the construction of a national identity within the country. In this way domestic tourism favors further development of the Ukrainian political nation. Key words: international tourism; actors of geopolitical influence; Russia–Ukraine international relations; regional structure of tourism flows in Ukraine; public diplomacy.

The article is devoted to researching the links between European integration processes and the development of national markets for tourist services. Particular attention was paid to the situation in international tourism in those countries that integrated with the EU in 2004 and 2007. In addition, the article discusses the main modern types of international tourism, as well as factors affecting its development. Finally, attention was also paid to identifying promising directions for the development of international tourism in Eastern European countries – potential candidates for accession to the EU (Republic of Moldova and Ukraine).

The article examines functional capabilities of international tourism to perform as a channel of «public diplomacy». The author defines the main factors, which in the terms of globalization, transform the world tourist flows into a foreign policy tool of influence. The article characterizes the dynamics of international tourist arrivals in the second half of the XX - early XXI century, which are represented as a global space of social networks and corresponding economic and geopolitical influences. The paper highlights basic approaches of «new public diplomacy» within which social institutions and processes (including tourism) are considered as independent subjects of international relations and important components of «soft power». The study reveals constructive role of tourism in shaping the global rating of «soft power» and the rating of national brands. It is claimed that there’s a direct correlation between tourist attraction and an opportunity to exert «soft» influence. The article grounds expediency of strengthening the promotion of national tourist product as an effective tool of public diplomacy in Ukraine. The author comes to the conclusion that in the terms of globalization tourism is gaining political weight as a factor in informal international contacts, additional tool to achieve foreign policy interests of the state and basic foundation of public diplomacy and diplomacy can be represented as an operational strategy for the development of national tourism.

Анотація. Стаття присвячена дослідженню ролі міжнародного туризму у форму-

The article is devoted to the study of the features of the impact of tourism on the interaction of split nations. The focus is on the evolution of mobility regimes between China and Taiwan and their impact on the transformation of bilateral relations. The political processes that preceded the development of tourist contacts in the Taiwan Strait have been highlighted, the influence of tourist interaction on the establishment of peace and political stability in the region as well as the integration of China and Taiwan into a single tourist area have been explored. The main stages of the transformation of the foreign policy component of the tourism policy of China and Taiwan are traced. It is argued that China's tourism policy during the last ten years (2008-2018) has been accompanied by the active use of tourist flows as an instrument of economic, cultural and political integration of Taiwan. This was made possible by establishing direct transport links, visa liberalization, and the possibility of individual tourist trips to Taiwan. Such an activity led to the politicization of economic and tourism cooperation with China in Taiwan society, influenced the electoral process that became implicit in the «Sunflower Movement» in 2014. Freedom of travel for Chinese tourists to Taiwan has become a revolutionary transformation not only in the tourism industry on the island, but also a symbol of the transformation of relations between the two shores of the Taiwan Strait. It is concluded that China's tourism policy to create a spatial mobility regime with Taiwan is oriented towards the use of tourism as a global actor of economic and cultural integration, as well as foreign economic and political pressure. Keywords: «divided nations», Taiwan-China relations, tourism, tourism policy.