The competitive pressure of globalization is causing textile and garment manufacturers to lower production costs,increase their efficiency and to create leaner value-adding processes. To be able to cope with these changes, measuresmust be implemented, including the improvement of the internal organization, and the establishment of co-operationswith external organizations to create a continuous supply-demand network.The current paper presents the innovative concept for personalized pattern design of safety equipment applied withinSC MATEI CONF GRUP SRL, highlighting the importance of personalization and its competitive advantages, from theidea to the prototype or product and testing it.The research implementation used 3D body scanning for analysis and determination of anthropometric measurementsand conformation, 3D CAD technology for automatic rapid design of patterns in Made to Measure system, modelling andsimulation of product in the virtual environment on customized mannequin highlighting the body-productcorrespondence.