This research reveals the factors explaining the purchase intention toward green products among young consumers. Young consumers are beginner consumers who are going to play an important role to take a responsibility in preserving the environment. Theory of Planned Behavior (TPB) is selected as the main theoretical framework in this research alongside some other variables (environmental concern, environmental knowledge, and willingness to pay), which are added in the research model to expand TPB application. Three hundred and twenty-six respondents were interviewed through a survey and the data are analyzed using Structural Equation Modeling (SEM).The findings illustrated that not every explanatory variable influenced the purchase intention toward green products among young consumers. Environmental concern and attitude did not influence the purchase intention toward green products among young consumers.

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This research purposes to examine the moderating role of gender on the entrepreneurial intention model. The Theory of the Entrepreneurial Event (TEE) and Theory of Planned Behavior (TPB) are integrated as grand theory to explain the research. The data were obtained by involving 154 active undergraduate students as respondents. The results from Structural Equation Modeling (SEM) analysis approach showed that gender moderate the direct effect of entrepreneurial knowledge on entrepreneurial intention significantly. The positive effect of entrepreneurial subjective norm on entrepreneurial intention is stronger and significant in female respondents than males. Furthermore, the effect of the perceived feasibility on entrepreneurial intention is not moderated by gender.