The tourism sector is indeed quite promising to help increase foreign exchange reserves and pragmatically also able to increase people's incomes, sustainable tourism development is defined as a tourism development process oriented to the preservation of resources needed for future development where the surrounding community acts as a provider of tourist needs services. Humanitarian factors and local cultural entities should not be ignored, meaning that community life should not be uprooted from its cultural roots only because of the commercial emphasis of tourism, the lifestyle and culture of local communities, so researchers want to see how the role of community and government participation in development tourism as a leading destination and how tourism development is realized as a superior destination.

Cultural tourism as tourism brand in Tana Toraja on its development is not running well.  The government as is considered as the umbrella of the culture in one side, is also considered had marginalized the community. The efforts to foster and develop tourism nationally are also aimed at improving the quality of the country's culture, introducing the heritage of the nation as well as natural scenery, including maritime nature in various parts of the country in Indonesia. based on this, tourism management and development needs to be improved for the community. Kata Kunci :Tourism, Culture brand, Community role