Salinity is an ever-present major constraint and a major threat to legume crops, particularly in areas with irrigated agriculture. Legumes demonstrate high sensitivity, especially during vegetative and reproductive phases. This review gives an overview of legumes sensitivity to salt stress (SS) and mechanisms to cope with salinity stress under unfavorable conditions. It also focuses on the promising management approaches, i.e., agronomic practices, breeding approaches, and genome editing techniques to improve performance of legumes under SS. Now, the onus is on researchers to comprehend the plants physiological and molecular mechanisms, in addition to various responses as part of their stress tolerance strategy. Due to their ability to fix biological nitrogen, high protein contents, dietary fiber, and essential mineral contents, legumes have become a fascinating group of plants. There is an immense need to develop SS tolerant legume varieties to meet growing demand of protein worldwide. This review covering crucial areas ranging from effects, mechanisms, and management strategies, may elucidate further the ways to develop SS-tolerant varieties and to produce legume crops in unfavorable environments.
This research finds that when a single gain has strong associations with multiple costs, consumers often mentally deduct that gain from perceived costs multiple times. For example, with some price promotions (e.g., spend $200 now and receive a $50 gift card to spend in the future), consumers mentally deduct the value of the price promotion from the cost of the first purchase when they receive the promotion, as well as from the cost of the second purchase when they use the promotion. Multiple mental deductions based on a single gain result in consumers' perceptions that their costs are lower than they actually are, which can trigger higher expenditures. This mental accounting phenomenon, referred to as “double mental discounting,” is driven by the extent to which gains feel associated, or coupled, with multiple purchases. This article also documents methods to decouple promotional gains from purchases, thus mitigating double mental discounting.
Although pickiness fundamentally concerns one's preferences, there is currently no definition of this construct in the consumer psychology literature. This paper presents a conceptualization of shopper "pickiness"-an overly narrow latitude of acceptance around an idiosyncratic ideal point. Pickiness is revealed in two ways: pickiness by acceptance (PBA) (i.e., choosing to accept few options) and pickiness by rejection (PBR) (i.e., choosing to reject many options). This work introduces the Picky Shopper Scale to assess relative degrees of pickiness among individuals, show how pickiness is related to other individual-difference variables, and articulate how pickiness differs from maximizing. Picky shoppers consider both horizontal (taste-based) and vertical (quality-based) product attributes as important in product evaluation, while maximizers primarily prioritize vertical product attributes. A field test reveals that those who score higher on the Picky Shopper Scale (but not on a Maximizer scale) more frequently reject a free gift that comes with a subjectively undesirable horizontal attribute than those who score lower. Downstream implications of pickiness are discussed.
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