ABSTRACT. Objective: This article presents an evaluation of Common Ground, a media campaign-supported prevention program featuring increased enforcement, decreased alcohol access, and other environmental management initiatives targeting college student drinking. Method: Phase 1 of the media campaign addressed student resistance to environmentally focused prevention by reporting majority student support for alcohol policy and enforcement initiatives. Phase 2 informed students about state laws, university policies, and environmental initiatives. We conducted student telephone surveys, with samples stratifi ed by gender and year in school, for 4 consecutive years at the intervention campus and 3 years at a comparison campus. We did a series of one-way between-subjects analyses of variance and analyses of covariance, followed by tests of linear trend and planned comparisons. Targeted outcomes included perceptions of enforcement and alcohol availability, alcohol use, and alcohol-impaired driving. We examined archived police reports for student incidents, primarily those resulting from loud parties. Results: There were increases at the intervention campus in students' awareness of formal alcohol-control efforts and perceptions of the alcohol environment, likelihood of apprehension for underage drinking, consequences for alcohol-impaired driving, and responsible alcohol service practices. There were decreases in the perceived likelihood of other students' negative behavior at off-campus parties. Police-reported incidents decreased over time; however, perceived consequences for off-campus parties decreased. No changes were observed for diffi culty fi nding an off-campus party, self-reported alcohol use, or alcohol-impaired driving. Conclusions: The intervention successfully altered perceptions of alcohol enforcement, alcohol access, and the local alcohol environment. This study provides important preliminary information to researchers and practitioners engaged in collaborative prevention efforts in campus communities. (J. Stud. Alcohol Drugs, Supplement No. 16: 96-105, 2009)

Results provide valuable insights to inform the development of media campaigns and other environmental management initiatives.

Aims: Research informed by dual-process models of addictions has clearly demonstrated an association between implicit and explicit alcohol-related cognitions and alcohol consumption. However, the literature is limited with respect to examination of the cognitive abilities that may moderate these associations across populations. This study examined relations among alcohol associations, inhibition and alcohol consumption in a sample of college students. It was hypothesized that the executive ability of response inhibition would moderate relations between alcoholrelated cognitions and alcohol consumption, such that individuals with weaker response inhibition would demonstrate stronger relations between implicit cognitions and use, while individuals with stronger response inhibition would demonstrate more robust relations between explicit cognitions and use. Methods: Research participants (N = 205, age 19.0 years (standard deviation = 1.1)) mostly female (n = 150, 73.2%) completed two implicit association tasks measuring alcohol-related positive/arousal and relaxation associations. In addition, participants completed questionnaires regarding alcohol expectancies, alcohol consumption and problems, and various measures of inhibition. We tested study hypotheses using structural equation modeling and probed significant interactions using simple slope analyses. Results: We found support for a moderating effect of response inhibition on relations between implicit relaxation associations and alcohol consumption. We did not find a moderating effect of working memory capacity on relations between alcohol-related associations and use. Conclusions: Findings from this study further our understanding of differential cognitive and inhibition factors that contribute to underage alcohol consumption with implications for preventive interventions to reduce alcohol misuse and consequences. Short summary: We investigated whether the effect of implicit and explicit alcohol associations on alcohol consumption was moderated by response inhibition and working memory among college students. Response inhibition moderated the effect of implicit relaxation associations on consumption. We did not obtain support for moderation by working memory, or of explicit associations.

The socialization process among Greek leaders and members warrants further investigation. The current findings suggest that future research should examine the roles that campus climate and on-campus initiatives may play in the Greek socialization process.

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