Social media services have become areas of political communication. Politicians integrate them in their campaigns, journalists use them as sources and topics, and the public uses them for the discussion of politics. In this, political activities on social media are clearly interconnected with the coverage of politics by traditional media. This article analyzes Twitter messages commenting on politics during the campaign for the 2009 federal election in Germany. It will be shown that the temporal dynamics and content of Twitter messages follow a hybrid logic of political coverage, sometimes following the same logic as the coverage of political actors in traditional news media, whereas in other cases following a logic specific to political expression on the Internet.
In their article “Predicting Elections with Twitter: What 140 Characters Reveal About Political Sentiment,” the authors Andranik Tumasjan, Timm O. Sprenger, Philipp G. Sandner, and Isabell M. Welpe (TSSW) the authors claim that it would be possible to predict election outcomes in Germany by examining the relative frequency of the mentions of political parties in Twitter messages posted during the election campaign. In this response we show that the results of TSSW are contingent on arbitrary choices of the authors. We demonstrate that as of yet the relative frequency of mentions of German political parties in Twitter message allows no prediction of election results.
Contemporary media systems are in transition. The constellation of organizations, groups, and individuals contributing information to national and international news flows has changed as a result of the digital transformation. The “hybrid media system” has proven to be one of the most instructive concepts addressing this change. Its focus on the mutually dependent interconnections between various types of media organizations, actors, and publics has inspired prolific research. Yet the concept can tempt researchers to sidestep systematic analyses of information flows and actors’ differing degrees of influence by treating media systems as a black box. To enable large-scale, empirical comparative studies aimed at identifying interdependencies and power relationships in contemporary media systems, we propose the concept of discursive power. This describes the ability of contributors to communication spaces to introduce, amplify, and maintain topics, frames, and speakers, thus shaping public discourses and controversies that unfold in interconnected communication spaces. We also provide a theoretical framework of how structural features of organizations and media systems contribute to the emergence of discursive power for different types of actors in various contexts. This adds to the theoretical toolkit available to researchers interested in the empirical analysis of contemporary media systems.
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