The automotive design process and the materials in the automotive industry in recent years has caused great interest to the industrial and academic sector. In this study was to evaluate the effect of the amount of bentonite on the thermal and rheological properties of the compound bentonite / paraffin wax. Two bentonite ratios were used: paraffin wax (40:60 and 30:70). The paraffin was characterized by Fourier transform infrared spectroscopy (FTIR), the bentonite was characterized by means of x-ray diffraction (XRD), thermogravimetric analysis (TGA), X-ray fluorescence (XRF). The bentonite/paraffine wax composite was characterized by differential-scanning calorimetry (DSC) and rheology. The sample that contains a higher amount of bentonite shows a lower latent heat, and this could cause a greater heat transfer. Finally, the sample that has a lower amount of bentonite evidenced a lower viscosity, and it could be related to a lower interaction between the particles. 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