The article examines the role of regional development institutions in the infrastructure support of the socio-economic development of the constituent entities of the Russian Federation. Changes are revealed at the meso-economic level that are possible in the post-industrial development of the economy of the constituent entities of the Russian Federation. As a result of the study, it was concluded that 48 percent of the total funds available from regional development institutions accounted for the five leading regions: the Republic of Tatarstan, Moscow and Moscow Regions, Lipetsk, Kaluga Regions and St. Petersburg. By the share of gross regional product (GRP), the list of regions was headed by the Kaluga and Lipetsk regions, which is explained by the large volumes of investments attracted through development institutions and the relatively small size of the regional product and the population of these regions. The authors summarize the experience of managing regional development institutions, conclude that it is necessary to increase the degree of influence on the development of the economic and social infrastructure of the regions of the Russian Federation as a whole, as well as to eliminate regional imbalances in development. The main directions in the implementation of this approach are: Creation of an organizational mechanism for the formation of management structures to coordinate socio-economic development (for example, project administrations) on the territory of several constituent entities of the Russian Federation or several municipal entities within the framework of one constituent entity of the Federation. Development of financial mechanisms to support the activities of these inter-regional and inter-municipal administrations (hereinafter referred to as project administrations). Improving the mechanisms of interaction between state and municipal authorities, public organizations and other civil society institutions and business structures operating in the territory of several constituent entities of the Russian Federation and / or municipalities.
Abstract. Modern industrial enterprises require more qualitative and indepth approaches to the processing of accounting information and its subsequent use in operational activities. The study presents the research results of current situation over the problem that need to be solved by forming and improving the tools for decision support systems. According to the authors of the article, such a toolkit should be an integral part of the corporate information system along with other vital modules.
The article substantiates the relevance of neuromarketing studies based on an understanding of the basic functional mechanisms of the consumer's nervous system. Such studies include high-precision hardware testing of unconscious human responses to audio-visual or any other stimulus. Neuromarketing is considered as a symbiosis of separate disciplines: psychology and psychophysiology, traditional marketing and economics, neurobiology, econometrics, etc. In the work comparison with traditional marketing researches on such parameters as: objectivity of an estimation of results received during researches is made; also effectiveness of application in practices was investigated; sample for the study is selected; cost of research and interpretation of results are determined. The foreign experience of using neuromarketing technologies and behavioural economics on the example of such organizations as Singapore Airlines, Nike, Starbucks, automotive companies, universities, etc. was studied. Comparison with the Russian level of development of innovative marketing is made. Recommendations are given on the introduction of neuromarketing in the Russian automotive industry using the example of AvtoVAZ. The efficiency and value of carrying out neuromarketing research in the enterprise and the possible economic effect are calculated. The main tasks of modern higher education are marked and innovations in the learning process are proposed.
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