Contemporary research on investment attraction procedures has tremendous significance. Generally, the actions of economic flow at the global rate are defined by the attractiveness of investment notion. A specific principle in absorbing and investments placement is allotted to multinational organizations, which hold the biggest effect on the global financial resources’ movement. The primary objective of the study is a deep investigation and assessment of approaches dedicated to raising investment and appealing to multinational organizations. The basic analysis laws for organizations in relation to the evaluation of their attractiveness of investment are taken into account. The study analyses the features of research of private and institutional investors with the biggest transnational organizations. The study also evaluates the arenas for investments as an element of investments’ appeal. Analysis of data shows a continuous fall in the relation between its indexes and the investment attractiveness of the 50 biggest organizations worldwide. It can be inferred that securities repurchase, industry examination, and diversifying organization activities may be deemed as the most efficient approach to raise the lasting attractiveness of investment in organizations.

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Evaluation of exchange-traded financial assets fair is regarded as an essential duty in contemporary economics. Nonetheless, the significance of approaches for assessment and anticipation of potential costs is perpetually altering. This article offers a comparative examination of technical and fundamental analysis techniques, revealing their benefits and drawbacks. That features of Fundamental analysis (FA) as income, profit, profitability and the debt burden level are deemed in depth, the extent of their impact on the securities’ price is investigated. Following the study, conclusions are made regarding the progressively narrow utilization of technical examination throughout short-term and investments issue solution. An anticipation is  for a more fall of FA significance as the primary technique of evaluation. To acquire those conclusions, the study utilized statistical data reveal the characteristics of exchange-traded assets while organizations got into IPOs. The information acquired demonstrate a vivid relation between the innovation element of businesses, market share and the costs. Meanwhile, the organization profit has eventually deceased to be the primary features of the business over the course of its evaluation. Plus, they investigated the relation between the fairness of exchange-traded asset assessments and quantitative easing (QE) schemes.