Abstr actMarket observation indicates the development of a new model for running a business in hospitality industry, referred to as smart hotels. This model is specifically distinguished by the new information and communication technologies. The concept of smart hotels is relatively new and can be regarded as an innovative solution in tourism. The presented article discusses the essence of a smart hotel category and identifies the attributes of an intelligent hotel. The theoretical discussion based on the subject literature in the theory of organization and management, as well as hospitality business economics and management was also illustrated using the case study of PURO hotel in Wrocław. The necessary information was collected from both secondary and primary sources. The most important information gathering method was interpersonal in-depth interview with the aforementioned hotel's manager.
In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a contemporary client. The observation of the thriving museums in Poland and worldwide indicates that cultural events represent such an attractive component which expands the museum offer. The article presents an attempt of explaining the role of cultural events in developing a museum product based on the analysis of a specific case of the Municipal Museum Gerhart Hauptmann’s House in Jelenia Góra-Jagniątków.
Summary
Implementation of The Relationship Marketing Concept and CRM Technology In Maintaining Customer Loyalty In Travel Offices in Poland In this paper, there are presented both the essence of the relationship marketing concept and the characteristics of CRM class systems, as well as basic advantages and threats resulting from their implementation. There are also described results of the questionnaire survey, which estimated the awareness and level of application of marketing relationship concept and CRM technology in functioning of travel offices in Poland. Conducted survey results allowed for an assessment of the crucial component of the study becomes an identification of benefits and concerns related to implementing these solutions by travel offices.
Słowa kluczowe wirtualizacja, prosumpcja, konsument, przedsiębiorstwo turystyczne, rynek turystyczny Streszczenie Głównym celem artykułu jest scharakteryzowanie dwóch wzajemnie determinujących się trendów w konsumpcji turystycznej i ich wpływu na strategie dystrybucji podmiotów działających w branży organizacji i pośrednictwa turystycznego. Dzięki zastosowaniu metody przeglądu publikacji naukowych, zarówno krajowych, jak i zagranicznych, wyjaśniono pojęcie wirtualizacji i prosumpcji oraz wskazano na ich przejawy w turystyce. Analiza informacji pochodzących ze źródeł wtórnych pozwoliła na wskazanie kierunków wpływu obu trendów konsumenckich na funkcjonowanie biur podróży w obszarze dystrybucji ich oferty. Wprowadzenie Zmiany, jakie w ciągu ostatnich kilkudziesięciu lat dokonują się w konsumpcji turystycznej, charakteryzują się nie tylko szybkim, ilościowym wzrostem wydatków turystów, ale przede wszystkim przemianami w sposobach i stylach zaspokajania potrzeb turystycznych. Wpisują się one w przeobrażenia zachodzące w sferze konsumpcji w ogóle i są na tyle istotne, że specjaliści
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