This research paper critically analyses the Pakistani job market and evaluates the importance of communicative competence in over the realization of the job potential of employees working on the CPEC (China Pakistan Economic Corridor) project. The CPEC project is a multi-dimensional infrastructure-based project that has injected Pakistan with not only great economic potential but also with a multi-lingual work force with a diverse cultural capital. This multi-lingual work force requires better communication standards to function as teams and this study tries to evaluate the effect communicative competence on the careers of employees in this sector. The paper conducted surveys from 10-15 major companies associated with the CPEC project and anonymous employee responses were collected. Data were analyzed qualitatively using strategic competence framework of Canale and Swain (1980). The study found that team leaders that were competent communicators yielded better results from their perspective teams and had higher levels of employee satisfaction. Furthermore, study revealed that people skilled in communication skills had higher chances of career growth and progress as compared to technically skilled personnel.

Based on 60 articles, news reports, and broadcast shows covering the first 16 months of Hina Rabbani Khar’s office, this study extensively explores the media portrayals of the first Pakistani woman foreign minister. Analysis shows that Khar’s position as a female politician is stereotyped to a greater extent compared to her accomplishments as foreign minister. While upholding the already deep-rooted gender stereotypes, the media sell their news the way they want and maintain gender polarities. The media’s approach needs to change for acknowledging rising woman politicians’ position equal to men in politics and thus, work for confirming equitable media portrayals.

In Pakistani corporate set-ups, proficiency in English is taken as competence in communication; other important aspects of communicative competence are overlooked. The research carried out so far is from the point of view of Management and Organizational Behavior and none from the linguistic perspective. The current study is an attempt to find out the relationship between English as linguistic capital as part of Communicative Competence and employees' job performance via job satisfaction and promotion in the Corporate Sector. As a theoretical framework for this study, a hybrid model has been established by combining the model of communicative competence by Celce-Murcia (2007) and the model of types of Capital by Bourdieu (1986). The model includes competence in five areas, viz. Socio-Cultural, Discourse, Linguistic, Formulaic and Interactional. To see the effect of communicative competence on the employees' performance, i.e., job satisfaction and promotion, both quantitative and qualitative approaches have been used.

Language attrition is primarily the loss of language and subsequently the loss of culture and identity. A number of languages have become extinct, and many languages of the world are near extinction. This study analyzes the impact of language attrition on Saraiki and its culture in the D. G. Khan region. This research takes into consideration two domains of language use: home and university. Paradis's (2004) Activated Threshold Hypothesis (ATH) supplemented with Bot, Lowie & Verspoor's (2007) Dynamic Systems Theory (DST) has been adopted as a theoretical framework. The mixed-method approach has been used, and a sample of 100 respondents was selected from the target population. The respondents were instructed to define certain Saraiki vocabulary items, and their responses were recorded. The findings show that socio-economic, socio-cultural, socio-political and socio-demographic factors are responsible for the language attrition of Saraiki and the subsequent impact on the culture of the speakers in the selected locale.

Jamil Ahmad's The Wandering Falcon (2011) offers a striking example of the ways in which historical and political contexts impact the reception of Pakistani Anglophone fiction due to its unique publication history. Ahmad creates a correlation between identity, language, and physiognomy of individuals through Tor Baz, whose identity continuously passes through the process of change in the frigid tribal culture. This paper raises questions regarding how a literary text achieves commercial success and how the geopolitical context of both its setting and the location of the author affects the publication and reception of the work.