Access to this document was granted through an Emerald subscription provided by emerald-srm:540409 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this research is to develop and validate a new gender role stereotypes scale intended to be a short, effective, and modern measure of gender role attitudes. Design/methodology/approach -A total of 800 participants completed an online survey, with 546 completing a second survey one week later. Recommended scale development procedures were utilized throughout in order to design and test the proposed instrument. Findings -Item analyses determined a final set of most effective items, while exploratory and confirmatory factor analyses provided support for the eight-item, two-dimensional (female stereotypes, male stereotypes) scale (Gender Role Stereotypes Scale -GRSS). Additionally, internal consistency and test-retest reliabilities were acceptable, as was the construct-related validity. This study also finds that gender role stereotypes are best examined as a two-factor construct (male, female), rather than conceptualized as two poles of a unidimensional continuum. Practical implications -The GRSS has advantages over similar measures, including that it assesses attitudes toward both men and women with only eight items, and includes items that are easily understandable, cross-culturally appropriate, and modern. Practitioners can use the GRSS to assess potential gender role stereotypes held by management. If managers are found to have highly traditional gender role stereotypes, organizations may be able to intervene before stereotypes affect performance ratings or task assignments. Originality/value -This paper yields an updated and sound measurement scale to replace outdated scales assessing similar constructs and/or assessing only one gender role stereotype (male or female, versus both). The GRSS allows for the parsimonious, comprehensive, and effective measurement of gender role stereotypes in research and practice alike.Stereotyping involves categorizing information based on simple and easily accessible categories, which can arise out of numerous attributes, including gender roles. Such stereotypes reflect society's segregation of men and women ...

In their focal article, Drasgow, Chernyshenko, and Stark (2010) depict Thurstone scaling methods as superior to Likert rating scales, particularly for attitude assessment, noting numerous benefits of the former. In their fervor to give credit to Thurstone scaling methods however, they tend to discount the benefits of Likert scaling, leaving the reader to question the utility of Likert scaling in any case. We believe that discarding Likert scales for attitude measurement, a suggestion that, although not explicitly stated, seems to be implied, would be premature and akin to throwing the baby out with the bathwater. Questionable Victories for Thurstone (and Defeats for Likert)Drasgow et al. highlight numerous benefits of Thurstone scaling relative to Likert scaling. On the surface, their detailed analysis provides compelling support for the use of ideal point methods for attitude assessment. However, although we concede the superiority of Thurstone scaling in some settings,

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