Nine studies were conducted with the goal of developing a self-report measure of psychological entitlement and assessing its interpersonal consequences. The Psychological Entitlement Scale (PES) was found to be reliable and valid (Study 1, 2), not associated with social desirability (Study 2), stable across time (Study 3), and correlated negatively with two of the Big Five factors: agreeableness and emotional stability (Study 4). The validity of the PES was confirmed in studies that assessed willingness to take candy designated for children (Study 5) and reported deservingness of pay in a hypothetical employment setting (Study 6). Finally, the PES was linked to important interpersonal consequences including competitive choices in a commons dilemma (Study 7), selfish approaches to romantic relationships (Study 8), and aggression following ego threat (Study 9). Psychological entitlement has a pervasive and largely unconstructive impact on social behavior.

Ruminating about a provocation increases the likelihood of displaced aggression following a minor annoyance (trigger). In Study 1, provoked participants who ruminated for 25 min were more aggressive toward a fumbling confederate than were distracted participants. Provocation-induced negative affect was positively related to aggression but only among those who ruminated. Study 2 conceptually replicated Study 1 and also found that the more negatively people reacted to the trigger, the more likely the trigger was to increase displaced aggression. Study 3 replicated the findings of Studies 1 and 2 by using an 8-hr rumination period. All 3 studies suggest that ruminating about a provocation increases the likelihood that a minor triggering annoyance will increase displaced aggression.

Laboratory analog studies investigated the theory that narcissism and reactance contribute to causing rape. In Study 1, narcissism correlated positively with rape-supportive beliefs and negatively with empathy for rape victims. In Study 2, narcissists reported more enjoyment than other men of film depictions that presented consensual, affectionate activity followed by rape (but not in response to either affection or rape alone). In Study 3, narcissists were more punitive than other men toward a female confederate who refused to read a sexually arousing passage aloud to them.

Participants watched a violent, sexually explicit, or neutral TV program that contained 9 ads. Participants recalled the advertised brands. They also identified the advertised brands from slides of supermarket shelves. The next day, participants were telephoned and asked to recall again the advertised brands. Results showed better memory for people who saw the ads during a neutral program than for people who saw the ads during a violent or sexual program both immediately after exposure and 24 hr later. Violence and sex impaired memory for males and females of all ages, regardless of whether they liked programs containing violence and sex. These results suggest that sponsoring violent and sexually explicit TV programs might not be a profitable venture for advertisers.If your advertising goes unnoticed, everything else is academic. (Bernbach, 1989)

The factor structure of the Velicer Attitudes Toward Violence Scale [VATVS;Velicer, Huckel and Hansen, 1989] was examined in three studies. Study 1 (n 5 460 undergraduates) found a poor fit for a hierarchical five-factor model earlier advanced by Velicer et al. [1989], but a good fit for an oblique four-factor model. In Study 2, this alternative model was cross-validated in a confirmatory factor analysis of an additional 195 undergraduate students. In Study 3, the competing models were compared in terms of ability to predict self-reported aggression, with 823 undergraduate students. The new four-factor model proved superior. Other findings included evidence of factorial invariance on the VATVS, and more favorable attitudes toward violence among men than women. The VATVS appears to measure the same four attitudinal constructs for men and women: violence in war, penal code violence, corporal punishment of children, and intimate violence. Aggr. Behav. 32:122-136, 2006. r Keywords: aggressive attitudes and behavior; structure of attitudes towards violence; violence attitudes; aggressive and violent behaviorPublished online in Wiley InterScience (www.interscience.wiley. com).