Purpose This research paper is devoted to the academic procrastination, and the purpose of this paper is to reveal the role of academic procrastination in the consumer behavior of students. Design/methodology/approach The study was conducted within the framework of a mixed methodology: series of semi-structured interviews and an online survey. In the first stage, 20 interviews were conducted with students from different countries to obtain the broader picture for the academic procrastination process and its association with consumer behavior. In the second stage, an online survey was conducted, in which 336 students from different countries participated. This paper describes existing approaches to understanding and measuring academic procrastination, as well as its role in the economic behavior of individuals. Findings As a result of the qualitative stage, the role of procrastination in such aspects of consumer behavior as budget planning and inclination to making unplanned purchases was emphasized. The role of the student’s inner circle in his procrastination and consumer behavior was also highlighted. As a result of the quantitative stage, a significant connection between the level of academic procrastination and the above aspects of consumer behavior of students, as well as a significant contribution of social expectations in the change of procrastination level and impulsivity of consumption was revealed. Originality/value This study is the first attempt to describe procrastination within the macro-approach of sociology and to confirm at the empirical level the correlation between procrastination and consumer behavior.

PurposeThis research paper is devoted to the investigation of reasons for not complying with behavioral rules in the context of epidemiological situation aggravation because of COVID-19 spread.Design/methodology/approachThe study was conducted within the framework of a mixed methodology: a series of semistructured interviews and an online survey. In the first stage, 15 interviews were conducted to understand the possible reasons for not following the self-isolation rules or ignoring self-precaution recommendations. In the second stage, an online survey was conducted from 10th to 20th May 2020, gathering a total of 540 responses. This paper describes existing approaches for understanding the process of making a choice for not following recommended or obligatory behavioral rules as well as the significant reasons for making this choice.FindingsAs a result of the qualitative stage, the process of choosing to perform risky physical contact with another person was analyzed. Moreover, the possible factors that influence this behavior were discovered: primarily social environment and trust in the government, Internet, media. The way of coping with emerging conflict of making a traditional physical contact or staying in distance was also discussed. As a result of the quantitative stage, a significant contribution of trust toward institutions and official statistics on the number of people infected in different aspects of precautionary behavior was discovered, as well as other factors, such as the presence of infected in a social environment of a respondent.Originality/valueThis study contains valuable information about possible reasons for following or not following all precautions in the risky epidemiological situation and about the thinking process of an individual who does not follow precautions.

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PurposeThis research is devoted to the study of social expectations, and the purpose of this paper is to elaborate the instrument of their measurement based on the main spheres of influence.Design/methodology/approachThe research was conducted using a mixed methodology: a series of semistructured interviews and a survey. In the first stage, 15 interviews, and in the second phase, both online and offline surveys (306 participants) were conducted to test the social expectations scale designed. The qualitative phase highlighted the most important areas of social expectations, identifying how they can influence individual behavior. Afterward, the scale of social expectations was developed, and its prognostic function was confirmed.FindingsIt was revealed that expectations influence goal setting, motivation, public opinion orientation, emotional experience and decision-making.Originality/valueThis study is an attempt to construct a measurement tool for social expectations and close the gap for many studies that used the concept without operationalization.