В статье представлен метод анализа влияния культурных факторов на внутригруп-повые процессы в кросс-культурных командах, основанный на исследовании диффе-ренциалов культурных измерений между их участниками. Предлагаемый метод ориен-тирован на нивелирование характерной для исследований в области кросс-культурного менеджмента методологической проблемы недостаточного внимания к внутригруппово-му уровню анализа. Эмпирическая апробация метода производится на выборке кросс-культурных студенческих команд, выполняющих групповые проектные работы.Ключевые слова: кросс-культурный менеджмент, кросс-культурные команды, вну-тригрупповые процессы, модель GLOBE. The purpose of the study represented in the article was to create and empirically test a method of analyzing in-group processes in cross-cultural teams, based on looking into the differentials between the highest and lowest values of cultural dimensions (e.g., power distance, uncertainty avoidance, etc.) between the group participants. Дифференциал культурных измерений как метод анализа внутригрупповых процессов… CROSS-CULTURAL DIMENSIONS DIFFERENTIAL AS A METHOD FOR ANALYZING IN-GROUP PROCESSES IN CROSS-CULTURAL TEAMSEmpirical testing of the suggested method is done on the sample of cross-cultural student teams working on group projects while studying at GSOM SPbU Bachelor and Master educational programs. The differentials of such cultural dimensions as power distance, uncertainty avoidance, gender equality, institutional collectivism and in-group collectivism are analyzed as factors influencing the project participants' subjective perception of the team's efficiency and effectiveness of working on the project.The results of the study revealed the statistically significant results consistent with the theoretical models and empirical research results present in contemporary cross-cultural УПРАВЛЕНИЕ ЧЕЛОВЕЧЕСКИМИ РЕСУРСАМИ © Санкт-Петербургский государственный университет, 2016
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