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Globalization has created great transformations, not only in economics, but also in social and cultural relations, and has influenced political practices and governments. If not critically analysed, globalization may at first appear positive, but, in parallel with its development, high levels of poverty and exclusion have occurred and these may affect men and women differently. The objective of this article is to reveal the subjective or individual consequences that derive from globalization and the contexts it creates. This analysis centres on a gender perspective within a Cuban context and tries to challenge the prevailing view of the most poor and excluded groups. Psychiatry and psychology have a long way to go in the search for an understanding of the impact of globalization on human well-being, but critical thinking and the social sciences can offer an alternative to the transformation of this constructed order by giving prominence to people's own subjectivities and experiences.

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"En uno de los países que visité, en lugar de proponerse elevar al máximo el ProductoInterno Bruto, las autoridades se trazaron como misión nacional elevar al máximo la Felicidad Nacional Bruta." Joseph Stiglitz, La Habana, 2002. RESUMENEl artículo privilegia el enfoque de la pobreza desde la dimensión subjetiva, la cual facilita un acercamiento al ser humano en su individualidad, muchas veces perdida en análisis y estadísticas macro que no permiten develar que la fi nalidad de los procesos de desarrollo, no es el crecimiento económico en sí, sino el bienestar de las personas, y este tiene que ser vivenciado desde sus dinámicas y referentes individuales. La investigación se realiza en el Consejo Popular Monte Alto, del municipio Buenaventura de la provincia Holguín, el cual muestra vulnerabilidades tanto económicas como sociales y ambientales. Se enfatiza en la importancia de estudiar la pobreza desde las percepciones de las personas, representaciones que deben estar en la génesis de las políticas diseñadas, desde la base, para el afrontamiento al fenómeno.Palabras clave: Desarrollo. Pobreza. Género. ABSTRACTThe article focuses on the approach of poverty from the subjective dimension which provides an method to the human being in its individuality, often lost in macro analysis and statistics that do not allow revealing that the purpose of the development process, there is economic growth itself, but the welfare of the people and this has to be experienced from its dynamics and individual referents. The research is conducted in the Consejo Popular Monte Alto, of the Buenaventura, municipality Holguín province, which shows both economic and social vulnerabilities and environmental. It emphasizes the importance of studying poverty from people's perceptions, representations must be in the genesis of policies designed, from the ground, for coping with the phenomenon.